New Beverage Showdown Summer 2025: Semifinal Round

Get ready for the electrifying semifinal round of The Beverage Showdown, live from BevNET Live Summer 2025 in NYC! This competition, sponsored by Coca-Cola North America's new revenue streams unit, puts 12 promising beverage brands in the hot seat as they pitch for a spot in the finals and a shot at $10,000 in prizes.

Our esteemed panel of judges includes:

Mike Schneider, CRMO - BevNET
Rachel Krupa, Founder - The Goods Mart
Fred Hart, Founder & Creative Director - Hart Brands
David De La Garza, Senior Director, New Revenue Streams - The Coca-Cola Company, N.A.

Watch as each founder delivers their two-minute pitch and receives direct feedback from the judges. In this video, you'll see presentations from:

Josh Stern, CMO - Liquid Youth: A sparkling water infused with collagen, protein, biotin, and fiber, targeting health and wellness.

Caroline Brain, Founder/CEO - Kif: A naturally fermented, probiotic kefir soda positioned as a healthy alternative to kombucha and traditional sodas.

Coby Farrow, CEO/Founder - AVSOME: The first ready-to-drink avocado seed tea, focusing on upcycled ingredients, antioxidants, and sustainability.

Ashley Waldman, Founder/CEO - Jubilee’s: A clean, functional flavored milk sweetened purely with fruits and vegetables, high in protein and vitamins for kids.

Mack Anderson, CEO & Co-Founder - Zenjoy: A stress relief drink featuring a 500mg "Zen blend" to tackle daily pressure.

Sophia Racciatti, Owner - OOSO Sparkling Tea: An adult non-alcoholic sparkling tea inspired by natural wine, designed for Gen Z and millennials.

JM Guthrie, Founder - FUZZEE: A brain-boosting, bubbly sparkling coffee with functional ingredients, rooted in a nostalgic family story.

Josie Deadless, Founder - Deadless: A sparkling, non-alcoholic functional beverage packed with adaptogens and nootropics for energy and clarity.

Kyle Nguyen, Co-Founder/COO - Lucky Ox: Authentic sparkling Asian beverages celebrating cultural identity with unique, traditional flavors.

Sean Rosenberg, Founder - Lemonuka: 100% natural lemonades and iced teas uniquely sweetened with Manuka honey for real benefits and flavor.

Michelle Ivey, CEO - Cómo No: A caffeinated sparkling water designed as a clean energy alternative, especially for social settings and bars.

Rick Mochulsky, Founder & CEO - HY.Q: An honest and intentional hydration sports drink using a sweat replacement blend with electrolytes and no artificial ingredients.

Discover which brands will advance to the final round and continue their journey in this exciting beverage competition!