Retailer Deep Dive: Crushing It in Kroger

Wins in Kroger and its huge family of banners can lead to exponential growth for beverage companies -- but what does it take to rack up those wins? And how are Kroger consumers changing? Finley and Trott share insights into succeeding in Kroger, and what its customer base is looking for.

 Cassie Finley, Director of DSD Beverage Merchandising, Kroger

 Alexandra Trott, Director, Insights, 84.51