Strategize Around Real, Familiar & Unique… Registers Will Ring

These days, keeping it simple is one way to be different. At a time when
brands are packing their products with processed ingredients and novel
sweeteners, some companies are taking a stripped down approach… and
getting noticed. This episode explores that dynamic.

Show notes:

Mussel-ed Out. RSVP & See You In S.B. Real Corn Flakes. Live Slice.
Miso & Pita. Kartik FTW. – Ray shares some important advice about
dining out based on recent experience. Our Miami meetup is 10 days away –
we’d appreciate it if you register for the event. The ECB folks snack
on some premium simple cereal and talk about how consumers may perceive
it versus competing products. They also chat about a couple soda brand
revamps – including that of a classic brand now marketed as “healthy” –
snack on extra crispy pita chips, and highlight a miso-infused tomato
sauce and a brand called “DryWater,” before Mike unpacks a box of
goodies sent to him from Doosra founder (and CPG king ) Kartik Das.