Taste Radio Studio interview with Andrew Lorig
In this Taste Radio Studio interview, Andrew Lorig, CEO of Honeydrop, discusses the company's new branding, product lines, and strategy. He highlights their focus on simplicity, great ingredients, and the introduction of Manuka honey wellness shots. Andrew also shares insights on reformulating products for shelf stability, educating consumers about the benefits of Manuka honey, and their plans for future growth.
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