TITIN Olive Oil: Spanish Roots, American Ambition
Originally from Madrid and inspired by his great-grandmother "Titin," Daniel Danes, the founder of TITIN, a new premium Spanish olive oil brand talks about his goal of bringing high-quality, traceable olive oil to the U.S. He discusses Titin’s distinctive purple squeeze bottle and how he’s attempting to build trust with younger consumers via transparency and taste, while keeping prices competitive. Daniel also highlights TITIN’s recent market launch in New England and why he believes the U.S. offers greater business potential than Spain.
Comments