The Power of Focus in Brand and Business
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Having a brand foundation means you don't have to pivot and squirm to find your audience. In this presentation, Zevia CEO Amy Taylor will share ways for founders to find that foundation, giving them their unique, ownable position and avoiding overextension. Attendees will learn tactics for simplifying, focusing, and feeding brands through operations and quality sales teams to create repeat purchases, and open the door to growth.
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