Brian Zapp - Creative Director, Applied Food Sciences
It is an exciting area in beverage. Premium, more functional energy has exhibited massive growth over the last few years. Major brands like Bang, C4, Celsius, G-Fuel, and more, are developing a new category with growth that energy drinks have never seen before. What are the target functionalities that are paving the way for this success? And how has ingredient discovery and technology changed to make this possible? Let's dive into The Next Generation of Energy Drinks and caffeine with a Q&A to follow.