This week, Beekeeper Coffee buzzes into Hot Honey and the clear protein water category gets additional options. Also, Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Wet Hydration
Wet Hydration is not waiting to expand its Protein Water line, announcing two new flavors this week: Pineapple Whip Colada and Passion Guava. The additions to the clear whey-infused canned water feature 10 grams of protein, zero sugar, electrolytes and BCAAs (branched chain amino acids) for recovery. For more information, visit wethydration.com.
Beekeeper
Canned coffee brand Beekeeper is getting into the “swicy” trend (ICYMI “sweet spicy”) with its Hot Honey Cold Brew variety. The sixth Beekeeper SKU is available in 8 oz. slim cans on Gopuff. The honey-sweetened RTD coffee brand added its fan-favorite flavor to its portfolio in August. The cinnamon-spiced variety was originally launched as a Taco Bell partnership in February 2024. For more information, visit beekeepercoffee.com.
International Delight
Paris Hilton is known for telling us what’s “hot,” but her limited-time partnership is more about what is cold. The pop culture icon has teamed up with coffee creamer maker International Delight to release a trio of LTO products: Raspberry Champagne Creamer and Sweet & Spicy Creamer in 32 oz. bottles, and a 14 oz. canister of Cotton Candy Cold Foam Creamer. For more information, visit internationaldelight.com.
HpO
AMASS Brands is entering the clear protein category with functional beverage brand HpO. Launched this week, HpO is a functional, sparkling protein water available in Lemon and Blood Orange. The new brand offers 5 grams of protein, zero sugar and 22 calories per 12 oz. can. For more information, visit drinkhpo.com.
Pepsi
Pepsi has given its Wild Cherry & Cream a new look. The soft drink maker unveiled the revamped packaging on both the full-sugar and zero-sugar varieties, featuring a more subtle design that alludes to its “silky dessert-like taste.” For more information, visit pepsi.com.
HydroCelt
Southern California-based natural foods startup Celt Salt has released its first electrolyte drink mix, HydroCelt. The stick pack product is available in 14-pack pouches in Citrus Splash and Peachy Twist flavors. Each stick pack delivers 600 mg of unrefined Celt Salt with over 80 trace minerals, 250 mg potassium citrate and 90 mg magnesium glycinate. The sugar-free product is sweetened with stevia and available for pre-order online. For more information, visit celtsalts.com.
Oodles of Doodles
Kids sparkling water brand Oodles of Doodles makes landfall in the U.S. with a limited-edition Pineapple Paradise variety timed for the release of the newest SpongeBob SquarePants movie. Along with the launch, Oodles of Doodles is bringing its other five varieties (Green Apple & Lime, Black Cherry & Vanilla, Orange & Vanilla, Grape, and Strawberry & Watermelon) of kid-positioned flavored sparkling water to the U.S. Each 8.4 oz. can has 5 calories, 1 gram of sugar and no preservatives or dyes. For more information, visit oodlesofdoodlesdrinks.com.
Lyre’s
Getting ready for Dry January, Lyre’s Non-Alcoholic Spirits is bringing Classico Rosé, a sparkling wine variety, to its portfolio. Each 750 ml bottle will be $22.99 online and will roll out into select retailers like Binny’s Beverage Depot in January. For more information, visit lyres.com.
Parch
Adult non-alcoholic beverage brand Parch is also prepping for next month’s sobriety trend with its Sedona Spritz. The new option is a blend of cucumber and lemon with aloe and salt for hydration. The 8.4 oz. cans will be available exclusively at Sprouts. For more information, visit drinkparch.com.