Enjoy a Data Double-Dip at BevNET Live in Manhattan with SPINS, Kantar WorldPanel

The BevNET Live audience will enjoy the benefit of a pair of highly informative data-based presentations during the May 14 and 15 conference, which takes place at the Metropolitan Pavilion in Manhattan.

Taking a hard look at the way the beverage consumer has evolved, Kerry Corke of the Kantar WorldPanel will provide knowledge and insight on beverage consumption behavior over a 30-year period. Corke, the head of U.S. Operations for Kantar, will draw from market monitoring, advanced analytics and tailored market research solutions for the beverage business based on the company’s Beverages Consumption Panel – which has been tracking the beverage industry for more than 30 years and is the definitive source for understanding beverage consumption behaviors of U.S. consumers.KW Logo_CMYK5

By looking hard at what drives consumer motivation, brand builders will be better able to fine-tune their first-contact and repeat consumption pitches for their target customers.

Reaching beyond consumers to product-centered data, BevNET is also pleased to welcome as a presenter Kathryn Peters, Executive Vice President of SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry.  Ms. Peters, who joined BevNET Live in December for an in-depth analysis of influential brands and consumers, will now provide attendees insights regarding the overall trends and opportunities within key beverage categories, including relevant attributes, ingredients and natural product positioning.

By understanding those trends and opportunities, beverage entrepreneurs can understand the relevance of their products and strategies within the current marketplace.

About BevNET Live

BevNET Live Summer ’14 is just one month away! Hundreds of attendees — including beverage companies, investors, distributors, retailers and suppliers — are already signed up for the event, which takes place on May 14 & 15 at the Metropolitan Pavilion in New York City. As the premier business and networking conference for the beverage industry, BevNET Live offers an unparalleled opportunity for beverage entrepreneurs of all stages to gain valuable information on current trends in financing, product development, distribution, retailing and much more. The conference will feature a stellar lineup of presentations and panels loaded with industry experts and veteran entrepreneurs as well as ample opportunities for networking, sampling, and strategy development.

Register for BevNET Live Summer ‘14 >>