BevNET.com - Hansen's Unveils Monster Monorail in Times Square

Hansen's Unveils Monster Monorail in Times Square

Posted: 6/16/2003 8:30:53 AM

The arrival of the showgirls with the curtain in the background

Last Thursday, June 12, a bevy of Vegas showgirls set the stage for the unveiling of the first advertiser-imaged train of the Las Vegas Monorail. The monorail, scheduled to open in early 2004, will transport millions of visitors each year between the casino resorts of the Las Vegas Strip and the Las Vegas Convention Center. The monorail trains will be emblazoned with spectacular themes by the world’s most creative advertisers. Hansen’s Beverage Company, the systems first advertiser, will pay the Las Vegas Monorail Company $1-million per yea for ten years for the right to image the interior and exterior of the monorail’s first train to promote it’s Monster Energy™ drink. New York is the first stop as the monorail makes its journey from the Bombardier manufacturing facility in Kingston, Ontario, Canada to its home on the Las Vegas Strip.

The two Chairman pulling the slot machine arm

Times Square, New York (Thursday, June 12, 2003) - Hansen’s Beverage Company Chairman and Chief Executive Officer Rodney Sacks works together with Las Vegas Monorail Company Chairman John Haycock to ignite a spectacular unveiling of the first advertiser-image train of the Las Vegas Monorail.

The monorail, scheduled to open in early 2004, will transport millions of visitors each year between the casino resorts of the Las Vegas Strip and the Las Vegas Convention Center. Hansen’s Beverage Company, the systems first advertiser, will pay the Las Vegas Monorail Company $1-million per year for ten years for the right to image the interior and exterior of the monorail’s first train to promote it’s Monster Energy™ drink. New York is the first stop as the monorail makes its journey from the Bombardier manufacturing facility in Kingston, Ontario, Canada to it’s home on the Las Vegas Strip.

A good wide shot of the unveiled train

With Vegas-style fan fare, the Las Vegas Monorail debuted its first advertiser-imaged train to the world today in Times Square. Hansen’s Beverage Company, the systems first advertiser, will pay the Las Vegas Monorail Company $1-million per year for ten years for the right to image the interior and exterior of the monorail’s first train to promote it’s Monster Energy™ drink. The monorail, scheduled to open in early 2004, will transport millions of visitors each year between the casino resorts of the Las Vegas Strip and the Las Vegas Convention Center. New York is the first stop as the monorail makes its journey from the Bombardier manufacturing facility in Kingston, Ontario, Canada to it’s home on the Las Vegas Strip.

Sabrina Shannon
Reach Group
12711 Newport Avenue, Suite H
Tustin, CA 92780
Phone 714-508-0402
Fax 714-573-0898