A new kind of “green” tea: Honest Tea & Sierra Club partner to support sustainabili-tea


ethesda, Md. (April 6, 2009) – Honest Tea, the nation”s top-selling organic bottled tea company, is partnering with Sierra Club, the nation’s oldest and largest grassroots environmental non-profit, to raise consumer awareness about the environment through a year-long retail program and consumer online giveaway.

“Right now, many Americans are trying to live in a socially and environmentally conscious manner,” said Carl Pope, Sierra Club’s Executive Director. “We are proud to support Honest Tea’s mission to provide Americans with organic and healthier beverages.”

Beginning today, consumers can find the Sierra Club logo on bottles of Honest Tea’s organic, antioxidant-rich green tea varieties: Moroccan Mint, Green Dragon, Honey Green and Mango Green Tea. Honest Tea will donate a portion of the proceeds from the sale of each specially marked bottle to support Sierra Club’s conservation efforts and the protection of America”s clean air, water, parks and wildlife. In addition to highlighting the new relationship on bottles, Honest Tea will also be incorporating Sierra Club into sales and field marketing efforts by creating special displays in retailers and distributing materials at sampling events across the country.

“Eliminating the need for synthetic chemicals is one way to protect our eco-system and supporting Sierra Club is another,” said Seth Goldman, President and TeaEO of Honest Tea. “We’re delighted to be partnering with Sierra Club to offer consumers a new kind of green tea.”

To celebrate the partnership, Honest Tea and Sierra Club Outings are hosting an online consumer giveaway to encourage people to explore, enjoy and protect the planet. By visiting www.honesttea.com/sierraclub, consumers can enter to win one of four outdoor adventures for two from Sierra Club Outings with round trip airfare and a year’s supply of Honest Tea or Honest Ade courtesy of Honest Tea. Trips are available for all ages, abilities and interests – from whitewater rafting in Colorado to backpacking through Tahoe National Forest. The full list of trips is available at www.sierraclub.org/outings.

About Honest Tea

Honest Tea is the nation”s top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea”s product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and many teas are Fair Trade Certified™. Honest Tea was founded in Bethesda, Maryland in 1998. The company has been continuously recognized for its impressive growth and mission-driven business practices. Honest Tea has sustained an annual compound growth rate of 66%. In addition to being named one of The Better World Shopping Guide”s “ten best companies on the planet based on their overall social and environmental record,” Honest Tea recently received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company.” For more information, visit: www.honesttea.com.

About Sierra Club

Founded in 1892 by John Muir, the Sierra Club is the oldest, largest and most influential grassroots environmental organization in the U.S., with more than 1.3 million members and supporters. Inspired by nature, we work together to protect our communities and the planet. Since 1960, the Sierra Club and its members have worked to keep our air and water clean, and have protected over 250 million acres of wildlands including national treasures like the Grand Canyon, the Florida Everglades, the Arctic National Wildlife Refuge and Giant Sequoia National Monument. For more information, visit www.sierraclub.org.