Ito En Launches Teas’ Tea Plus Half & Half – Fresh Brewed Green Teas and Juice

ANAHEIM, CA [MARCH 2012] The world’s leading supplier of loose leaf tea and bottled green tea, introduced the newest members to the TEAS’ TEA® family—half & HALF, at the Natural Products Expo West.  Adding another tier to their award-winning line of TEAS’ TEA®, the new TEAS’ TEA® PLUS will introduce an all-time American classic beverage made with fresh brewed green tea, instead of the traditional black tea used in half & HALF. Three (3) new flavors will be launched at the show. Using the finest quality whole loose green tea leaves, the tea is meticulously brewed to draw out from the tea leaves their naturally
occurring health benefits to create a bottle of tea that is natural, healthy, safe, well-designed and delicious. Offering only 50 calories per serving (12 grams of sugar), the tea is slightly sweetened with all natural cane sugar and a touch of stevia.

THREE NEW FLAVORS OF TEAS’ TEA® PLUS:

GREEN TEA WITH LEMONADE A tangy infusion of zesty lemonade with green tea makes this a unique and quintessential summer beverage.

GREEN TEA WITH GREEN APPLE The tartness of granny smith apples and the herbaceous notes of green tea makes this a refreshingly brisk tea.

GREEN TEA WITH PEACH The taste of a deliciously juicy peach pairs beautifully with fresh brewed green tea, making this a healthy favorite.

“We are pleased to be broadening our offerings with a quintessential summer beverage made with green tea, instead of the traditional black tea.” says Rona Tison, senior vice president of corporate relations. “Infusing the tea with a southern peach or granny smith apple makes a perfect balance of East meets West.”

Packaged in a vibrant thirst-quenching motif , half & HALF’s splash design was created by the original Brooklyn based designer of TEAS’ TEA®. The half & HALF design is a unique departure from TEAS’ TEA® original signature
striped bottle design. Packaged in a 16.9 fl oz square bottle, the recyclable PETE 1 bottle is non-leaching and BPA Free. Suggested retail price is $1.99.

ABOUT ITO EN (NORTH AMERICA)

INC ITO EN (North America) INC., a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning tea lines in the U.S., including: TEAS’ TEA®, Traditional Japanese Tea (Oi Ocha—Japan’s 1 Selling Green Tea), and ITO EN Shots. Voted as “Best Tea” in New York City’s Zagat’s Gourmet and Entertainment Guide, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company’s five principles of Natural, Safe, Healthy, Well-designed and Delicious, ITO
EN is uniquely positioned as a pioneer and innovator in the tea industry.