RealBeanz Goes National with New Distribution

BROOKLYN, NEW YORK (March 20, 2012) – RealBeanz, a delectable new RTD gourmet iced coffee combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free), with functional ingredients such as vitamins and herbs, announced today its national availability with new distribution agreements in the Northeast Corridor, Mid-Atlantic, Southern and Western regions of the U.S. The new agreements bring RealBeanz to thousands of retailers, and signify the brand’s elevation to nationwide availability.

New Distribution Agreements Equal Widespread Availability
RealBeanz is now available widely throughout New Jersey and New York State, with new availability in the Long Island area via its agreement with Eastern Distributing; and Rockland County through Saratoga County, NY with Gasko & Meyer. RealBeanz has been available throughout the five boroughs of New York City since its launch in 2011. Distribution deals with Fisher Thompson and JD Beverage bring RealBeanz to thousands of retail outlets throughout Western and Northern New Jersey.

New England is now a RealBeanz hot spot, with Connecticut and Rhode Island availability via Northeast Beverages; New Hampshire availability with Great States and Massachusetts with Blue Coast Distributing.

Distribution arrangements with HANA FOOD DISTRIBUTORS, Lifestyle Beverages, Norman Distribution, Bills Distribution and Nature’s Best allocates RealBeanz in the areas consisting of Maryland; Virginia; Washington D.C.; North Carolina; Chicago; Alaska; California and Texas.

To further mark RealBeanz’ identity as a national brand, UNFI (United Natural Foods), a leading national distributor of natural foods and beverages, will now distribute RealBeanz through its Warehouses on the East Coast and West Coast making the iced coffee available in their Dayville, CT; Chesterfield, NH; York, PA; Atlanta, GA and Sarasota, FL facilities. The agreement also affords availability in UNFI’s West Coast facilities in Rocklin, CA; Moreno Valley, CA; Aurora, CO and Lancaster, TX.

Top-Tier Brand Alliances for the Beanz
RealBeanz has also been making important partnerships with major retailers and top-tier national brands. RealBeanz is now available in Whole Foods Markets in the South, from Georgia to North Carolina, as well as Northern and Southern California, Florida State and the Northeast Corridor. Furthermore, beginning in June 2012, RealBeanz will be stocked in the cold cases of 251 Safeway Markets throughout the country.

The Cosmopolitan of Las Vegas, one the country’s most talked about new resorts, and arguably the hot spot of the Las Vegas Strip, is the newest home of RealBeanz. Five of the Cosmopolitan’s retail outlets will sell the iced coffee.

“RealBeanz is a great choice for its functionality, array of flavors and, most importantly, its taste,” said Avi Blau, founder of RealBeanz. “We are proud to be bringing this delicious product to more people throughout the country.”

“When we joined forces with RealBeanz, we knew this was a product that could go the distance with consumers,” said Robert Corsaro, Managing Partner of Cascadia Managing Brands. “We are thrilled to have inked so many new distribution agreements that make RealBeanz available to iced coffee drinkers across the country.”

About RealBeanz:
Founded in 2010 in Brooklyn, New York, RealBeanz is a ready-to-drink gourmet iced coffee company combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free) with functional ingredients such as vitamins and herbs. Currently available in five flavors and personalities – Cappuccino/Energize, Caramel/Focus, Vanilla Nut/Relax, Mocha/Resist and Diet Cappuccino/Trim & Fit – each variety aims to satisfy health-conscious consumers without the extra calories while helping to enhance their lifestyles. For more information, please visit www.realbeanz.com, “like” RealBeanz on Facebook and follow on Twitter @RealBeanz.

About Cascadia Managing Brands:
Cascadia Managing Brands is a leading consumer packaged goods brand management firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics and general management. Together they have over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more. Together Cascadia has over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more. For more information please visit www.cascadiamanagingbrands.com, “like” Cascadia Managing Brands on Facebook and follow on Twitter @CascadiaBrands