PURCHASE, N.Y. — Pepsi is calling all fans to move it like Beyonce for a chance of a lifetime. Starting Thursday, July 4, fans who submit a 10 second dance video clip themed after Pepsi’s latest TV commercial featuring Beyonce may be eligible to win the chance to appear in a unique “super fan” music video choreographed by Beyonce’s choreographer, Chris Grant. In addition, the eight grand prize winners will be flown to New York as Pepsi’s guests to meet Beyonce for an unforgettable experience during “The Mrs. Carter World Tour” stop at the Barclays Center on August 4.
“Dance for a Chance” is another example of how Pepsi is making the 2013 summer an iconic one. Consumers can submit their videos online, via mobile and on-site at Pepsi’s Music Bus. Consumers who visit www.pepsi.com/danceforachance will be prompted through a few simple steps to film and submit their video directly to Pepsi’s page. Pepsi also has optimized this site for mobile users so they, too, will have an easy way to shoot and upload their video clips. Finally, a newly created Pepsi Music Bus will be traveling around the country making appearances at select “The Mrs. Carter World Tour” stop locations. There, fans will have a chance to use special Pepsi stages at the bus to shoot and submit videos.
“Pepsi is delivering on its promise to give consumers a chance to truly make this summer iconic,” said Rishi Daing, Senior Director, Marketing, Pepsi. “Not only are we giving fans the opportunity to work with Beyonce’s head choreographer to make a unique dance video, but we are going to treat those fans as our guests and introduce them to Beyonce at her New York tour stop. We are bringing iconic opportunities for our consumers to capture the excitement of now.”
In addition to the grand prize elements, Pepsi also has a full range of supporting prizes, merchandise and Beyonce concert tickets to give away through various social media channels and www.pepsi.com. The video submission portion of the campaign begins on July 4 and will run through August 8. The grand prize window for submission ends on July 20.
Pepsi debuted the Beyonce spot entitled “Mirrors” on April 4. It was one of the first creative collaboration elements of the partnership between Beyonce and Pepsi. Beyonce and Pepsi enjoy a long-standing relationship that goes back more than a decade and includes groundbreaking, international campaigns in which she starred alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.
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