Hype Energy Drink Now Positioned to Appeal to Female Consumers

Hype Energy is now positioning itself as a lifestyle energy drink that caters to a woman’s need for a drink that helps her keep up with her busy day-to-day life. Hype understands that not everyone that consumes an energy drink is interested in extreme sports, so the brand has chosen to step away from this area in the US market to make the brand more appealing to female customers.

As part of Hype’s launch campaign and this unique positioning, Hype Energy has engaged Candice Swanepoel, top fashion model for brands like Victoria’s Secret, and number one on Maxim’s “Hot 100” list for 2014, as the current brand ambassador for Hype Energy. With a combined social media following of more than 5 million people, Candice and her sizzling new ad campaign with Hype Energy can be seen on the brand’s website and in the pages of VOGUE’s August issue.

Hype Energy

Hype Energy will also be taking on reality TV star Kim Kardashian as a spokesperson in late 2014. With more than 60 million social media followers, Kim has already been posting photos with Hype, and was caught filming an ad campaign for the beverage, which will be released later this year.

“We love having Candice and Kim as our spokespeople for the Hype Energy brand,” said John Jansheski, president of Hype Energy USA. “Both women love our products and what we stand for.”

Hype Energy MFP is the brand’s classic flavor and flagship energy drink. The brand also offers a low calorie, zero and berry flavored options: ENLITE, MFP ZERO and UP. Hype Energy drinks are known worldwide for containing only the best premium ingredients. The complete beverage line is formulated without any artificial colors or preservatives, and all of the drinks contain essential B vitamins and 80mg of caffeine per serving within their 8.4 oz. slim cans.

“The Hype Energy team and I are very excited for the future of the brand and the expansion of the company throughout the United States,” said Jansheski.

Hype Energy is available for purchase as a case of 24 cans for $48.00 on the brand’s website. Single cans may be purchased at Twice Daily, Pilot and Weigel’s locations.

About Hype Energy
Hype Energy was one of the first energy drink brands on the market in 1994, originally launched by Hard Rock Cafe founder Barry Fox. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality party lifestyle drink. Known for its premium ingredients, Hype Energy drinks are produced in seven countries and are now available to buy in over 45 countries worldwide.