Diet Pepsi Jazz - The BevNET.com Review

		Diet Pepsi Jazz Pepsi-Cola North America Tel: 800-433-2652 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.pepsi.com [Edit] BevNET Traffic Rank: #130 / 1152

Created: 7/21/2006 / Last Update: 7/24/2006 10:59:29 AM

Manufacturer's Brand Overview: [Edit]
Pepsi is challenging consumers to think differently about indulgence with the introduction of Jazz, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream.

Jazz Strawberries & Cream
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz (591 ml) plastic

BevNET Review:
Strawberries & Cream and Pepsi Cola…what an interesting combination. The sweet strawberries and cream flavor actually blends reasonably well with the Pepsi flavor, which is especially impressive given that this is a diet product. There's a mild amount of aftertaste, but the sweetness and fruit flavors help hide it quite a bit. Overall, it's a pretty pleasant drinking experience. Like the other flavor of Jazz, our biggest concern is with the brand itself -- what exactly does "Jazz" mean and who will it appeal to? The colorful label will likely catch many consumer eyes, but it simply doesn't seem like a brand that will resonate with a large chunk of Pepsi's consumers as it otherwise looks and feels exactly like a standard Pepsi product. Perhaps if Pepsi took it a step further and used a different bottle than the stock Pepsi PET, they'd have a product that is actually "jazzed" up.

18 User Reviews: Read | Post

Added: 7/21/2006 | Updated: 7/24/2006 10:59:23 AM


	Average User Rating (71 votes / 18 reviews) Rate this product! 1 2 3 4 5 Click to rate

Black Cherry French Vanilla
Category: Carbonated Soft Drink: Regular; Packaging: 20 fl oz (591 ml) plastic

BevNET Review:
Ok, so Pepsi wants people to be able to indulge their sweet tooth without ruining their diet. Fine. But, can it really be done with a rebranded version of Diet Pepsi that has been enhanced with fruit flavors? Hard to say. Either way, we can tell you that this is one of the best tasting diet cola flavor extensions to come out of Pepsi. Using a blend of aspartame and ace-k, which in our opinion produces the best taste of today's sweetener blends, Pepsi has done a pretty good job of making this product have a natural sweetness. In addition, the product has more fruit flavor than some of the other Pepsi flavor extensions, giving it a flavor that justifies a separate line extension. As for the Jazz label and brand, it livens up the stock Pepsi 20oz bottle, but we're not really sure what "Jazz" will actually mean to consumers. Plus, this product's realistic target is the base of existing Pepsi drinkers, making this a brand that has a limited life. Still, it's one of the better diet extensions to Pepsi's cola lineup.

17 User Reviews: Read | Post

Updated: 7/24/2006 10:59:09 AM