Coconut Juice with Pulp
Last Updated: 10/27/2010 3:25 PM
Before coconut water became the sweetheart of the beverage industry, most of the coconut water products that were being imported into the US were very much like this one. That is, they included some of the pulp of the coconut (it has a gelatinous mouthfeel), which, thanks to their having equal density to the liquid, float throughout the product. Now, if one thing has been proven over time, it's that American consumers don't really like things floating in their ready to drink beverages, so for most people in this country, this product's consistency will not be appealing to them. That being said, this product is nevertheless likely to have a very niche appeal, with a more ethnic skew than Amy & Brian’s flagship coconut juice product. The product's packaging doesn't really help things either, with a ribbed steel can which, when paired with the design that is painted on the can, has a rather pedestrian vibe. We think that it will be hard for a product like this to compete with the more chic look of products like O.N.E., Zico, or Vita Coco. Overall, it's good, but there are currently better products on the market than this one.
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