Enviga

Product Type:Juice: Juice Drink; Container: 12 fl oz (355 ml) sleek can
BevNET Review: Once again – if Enviga doesn’t work as a calorie burner, or the customers don’t think it will work, this review will be dated pretty quickly. But there are bigger problems with this particular Enviga flavor, as the berry tastes pretty artificial and saccharine. The red stripe and red surfboard/leaf accent makes for a gorgeous can, but if this was the SKU that Coke was depending on to set the standard for Enviga’s taste, we’d be a little less sanguine about its chances for success.

Product Type:Juice: Juice Drink; Container: 12 fl oz (355 ml) sleek can
BevNET Review: As stated above, this product will rise or fall depending on its ability to reduce calories, but Coke and Nestea have certainly tried to lock down other variables like packaging and taste with Enviga. That noted, the peach flavor doesn’t quite have quite the same clean taste of the green tea – while there’s a strong whiff of peach to the nose, the finish of the peach taste is a bit too acidic, and allows some of the chemical sweeteners to intervene, creating something of an unpleasantly fuzzy mouthfeel. Peach Enviga has the advantage of the carefully considered packaging of the tea line, with orange highlights that create clear differentiation for the consumer with regard to flavor.

Product Type:Tea: Alternative; Container: 12 fl oz (355 ml) sleek can
BevNET Review: First, the obvious – the success or failure of this particular product is going to be much more dependent on the buying public’s willingness to believe in its claimed efficacy as “The Calorie Burner” than its label design or flavor. But those two factors are still mighty important, and it looks like, for the most part, the Coke/Nestle partnership got them right with Enviga. It’s a sparkling green tea beverage that does have a fair amount of green tea flavor, as well as a fair level of sweetness that doesn’t collapse into a swirl of chemical aftertastes, mostly because they made the prudent decision to go with an aspartame/Ace-K blend. Enviga has a nice mouthfeel and finishes clean. It’s also got a pleasant, earthy green tea smell. We think Coke did a fine job with the 12-oz. Enviga “tall” can, as well, with surfboard-shaped green tea “leaves” and label writing that clearly lays out the product’s name, function and flavor. Enviga’s got a pretty strong, tangy flavor and we don’t know if that’s going to be too much for those potential consumers who are expected to turn to it for calorie loss. Still, we could think of less pleasant things they could do to drop a pound or two.