Inside this bottle is nothing more than 100 percent pomegranate juice. It’s flash pasteurized which leaves it with a very fresh tasting flavor, almost to the point where you might mistake it for the real thing. The shelf life is short (they actually brag about this on the label – quality over shelf life), but the flavor is bold, with a strong note of tartness followed by a light level of sweetness. Again, it’s all the result of nature, not flavorings and formulations, so it’s definitely something you should try if you’ve ever tried competing pomegranate drinks. You certainly won’t be disappointed. On the outside, this product’s brand and package design definitely emit a vibe of freshness. They’ve kept it pretty simple, with the front panel consisting of large images of a pomegranate, a logo, and a very small amount of text. That seems like a smart way to go – this drink really doesn’t need much in the way of an explanation. And once consumers try it, we don’t think they’ll ever go back to the alternatives.