Manufacturer's Brand Overview
Hansen Natural Corporation (Nasdaq:HANS) announced that its wholly owned subsidiary, Hansen Beverage Company, long known for its high-quality, all-natural beverages, has formed a potent partnership with surf industry icon Lost International, Inc. ( www.lostenterprises.com). Hansen inked a deal to license the rights to develop, produce and distribute Lost(R) Energy(TM) -- a new energy drink that has created a huge buzz with the hip, 15-25-year-old demographic.
Lost has a worldwide following for its surfboards, surf/skate apparel and accessories. The tone for Lost was set with the launch of its clothing line, beginning in 1992, followed by the release of surf videos in 1993 and later with the Lost logo on its new breed of surfboards.