Last Updated: 12/15/2010 11:51 AM
With the market for coconut water based drinks so hot already, it's no surprise that it has been adapted to the energy drink category. Powerball Energized Coconut Water uses a 15 percent coconut water blend, coconut flavoring, sugar, and a cocktail of energy drink ingredients to create its non-carbonated formula. From a taste perspective, the coconut is very mellow, with most of it clearly coming from candy like flavorings. To that end, we're not sure that this will have big appeal with coconut water enthusiasts — they'll probably just stick to the real thing. The current flavor is a bit too light for our liking, plus there's a slight off note to the finish. It made it so we really don’t think that we could finish the entire can. From the design perspective, the can is decent, but not standout. At least from afar, the disco ball that's on the front of the package isn't overly obvious as to what it is — and it feels rather generic. Furthermore, we think that they should increase the size of words "coconut water", both because it's the drink's flavor and because it's a marketable aspect of the product. Overall, it seems like a good concept, but the execution of the drink needs work.
Additional Images (1)Upload More Images