Last Updated: 12/15/2010 11:48 AM
While the concept of a cranberry flavored energy drink is certainly not new, the approach that Powerball has taken with the formula of the drink is definitely something that's unique and well executed. How? For starters, this non-carbonated energy drink uses 25 percent cranberry juice, which gives the product a very natural and bold cranberry flavor. They also didn't dump a ton of sugar into it, which leaves the flavor of raw unsweetened cranberry juice intact. Still, while the taste is good, we do wonder how big of a market exists for a non-carbonated cranberry flavored energy drink. On the energy front, the product contains caffeine, taurine, B vitamins, and amino acids, with the energy kick seeming on par with other products in the category (the caffeine content is not disclosed on the can). The design of the can, which is an 8 oz. size, is good, but not great. They've eaten up too much space with the disco ball picture, leaving insufficient space for the text on the bottom. Figuring out a way to get the proportions right would definitely be helpful. Overall, we really like the flavor, but the packaging could still use a little work.
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