LOS ANGELES, Calif. — Tequila, the essential ingredient in the widely popular Margarita, continues to dominate the United States drinks market, with a 54.9% year-over-year increase in off-premise sales as reported by Nielsen. As the most widely distributed non-alcoholic spirits brand in the world, Lyre’s is no stranger to seizing industry trends. Right in time for Dry January, Lyre’s will launch two agave spirit alternatives in the United States: Agave Blanco and Agave Reserva. Priced at $35.99 per 700ml bottle, both expressions will be available for nationwide shipping via Lyres.com, Amazon.com, and at bars and retailers across the country.
Lyre’s Agave Blanco and Agave Reserva are a meticulously crafted homage to tequila classics with a mélange of flavors, evoking notes of citrus, peppers, pine, spices, and oak. As with all products in the Lyre’s range, the Agave Blanco and Agave Reserva contain natural essences, extracts and distillates that match the aromas, tastes, and textures you find within their alcoholic counterparts. All Lyre’s spirits are also 100% vegan, nut free, and gluten free.
“We wanted to get to the ‘why’ behind tequila’s hold on the U.S. market,” says Mark Livings, cofounder and CEO of Lyre’s Non-Alcoholic Spirits. “Once we understood that tequila’s popularity resides in premium and innovative offerings, formats, and flavors, we couldn’t limit our consumers to just one product. Lyre’s mission is to offer as many non-alcoholic options as there are alcoholic. The addition of agave spirits uniquely positions Lyre’s in the ‘No and Low’ category and continues to evolve drinking culture towards choice.”
Lyre’s suggests enjoying Agave Blanco and Agave Reserva in non-alcoholic takes on the classic Margarita and a variety of other traditional tequila cocktails, or alongside additional Lyre’s variants, sodas, tonics, and other easy-to-find non-alcoholic ingredients. Recommended recipes include the following:
Lyre’s Paloma
2 oz Lyre’s Agave Blanco
.5 oz Lime Juice
.25 oz Premium Agave Syrup
3 oz Pink Grapefruit or Blood Orange Soda
Add ingredients to a highball glass with black salt rim. Fill with ice and stir. Garnish with a pink grapefruit wheel.
Lyre’s Classic Margarita
- 1.5 oz Lyre’s Agave Blanco
- .5 oz Orange Sec
- .2 oz Simple Syrup
- 1 oz Lime Juice
- Dash of orange bitters
Add ingredients to a shaker with ice. Shake briefly and fine strain into half salt rimmed Coupette glass. Garnish with a lime wedge.
Lyre’s Bloody Maria
- 2 oz Lyre’s Agave Reserva
- .5 Lime or Lemon Juice
- 4 dashes Worcestershire Sauce
- 4 dashes Hot Sauce
Pinch of Celery Salt, Paprika, and Cracked Pepper
4 oz Premium tomato juice
Add ingredients to a shaker with ice. Stir and strain into chili salt rimmed highball glass filled with ice. Garnish with a lemon or lime wedge, celery stalk.
Lyre’s Tommy’s Margarita
- 2 oz Lyre’s Agave Reserva
- .5 oz Premium Agave Syrup
- 1 oz Lime Juice
- Pinch of salt
Add ingredients to a shaker with ice. Shake briefly and fine strain into Old Fashioned glass.
Lyre’s is the most awarded non-alcoholic spirits brand in the world and the Agave Spirits join an extensive portfolio comprising five Ready-To-Drink (RTD) canned variants, including American Malt and Cola, G&T, Amalfi Spritz, Classico, and Dark ‘n Spicy, and 14 bottled spirits: Italian Spritz, Italian Orange, American Malt, Absinthe, Dry London Spirit, Orange Sec, Coffee Originale, Amaretti, Classico, Aperitif Dry and Rosso, and a Dark, White, and Spiced Cane Spirit. Lyre’s is now available in 52 countries and on menus at leading restaurants and bars around the world such as Eleven Madison Park and The Dead Rabbit in New York, The Tippling Club in Singapore, The Black Pearl in Fitzroy, and select Soho House locations.
About Lyre’s Non-Alcoholic Spirits
Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a range of 16 alcohol-free classic spirits and five Ready-To-Drink expressions, created using a unique understanding of food science and flavor architecture. The company was founded by multi-award-winning serial entrepreneurs Mark Livings and Carl Hartmann, with the mission to provide an alternative for those who don’t wish to imbibe alcohol while still having the opportunity to enjoy the flavors of their favorite spirits. Lyre’s is the most decorated non-alcoholic spirit brand globally, receiving 8 medals from the Beverage Testing Institute, including gold medals for the Italian Spritz, Italian Orange, and Aperitif Dry, 10 medals at the London International Spirits Competition, 11 medals at the 2020 San Diego International Wine & Spirits Challenge, and 10 awards at the 2020 San Francisco World Spirits Competition. The collection was also honored at the 2019 SommCon’s Concours d’Spirits competition presented by Somm Journal,where Lyre’s Aperitif Rosso received a double gold when tasted against its alcoholic counterparts – a first for the non-alcoholic spirits category. Lyre’s is currently available in Australia, New Zealand, the United States, the United Kingdom, Hong Kong, Singapore, China, and throughout Europe, with additional countries launching every month. For more information, visit lyres.com and follow the brand on Instagram at @LyresSpiritCo.
For More Information:
https://lyres.com/