Electrolit is laying down roots in the U.S., as the Mexican hydration company announced today plans to bring production north of the border for the first time via a $400 million manufacturing facility in Waco, Texas, set to open in early 2026.
The “state-of-the-art” 600,000 sq. ft. site, housed in Waco’s largest industrial park, is designed to help Electrolit’s parent company PiSA USA meet soaring demand for its products, which have been distributed by Keurig Dr Pepper (KDP) since last October. Total U.S. sales (MULO with c-stores) surpassed $505 million through Sept. 6, a 24.6% increase year-over-year, per Circana. Electrolit currently holds a 4.35% dollar share of the aseptic sports drink category, behind PepsiCo (Gatorade), Coca-Cola (Powerade/BodyArmor) and PRIME (Congo Brands).
The new plant’s capacity is unknown, but the company described it as a “highly automated production and distribution facility” that will employ “over 200 skilled professionals and technicians” when it goes online. With an eye towards sustainability, it will have the capacity to incorporate non-virgin and recycled packaging materials, and will use rail infrastructure for outbound distribution to reduce its carbon footprint.
“We’re excited to announce our new U.S. manufacturing facility, marking a major milestone in our growth and commitment to quality,” said a statement credited to “The Electrolit Team.” “We are immensely grateful to all our U.S. consumers for their continued preference and support. Your trust and loyalty have been pivotal to our success. As we move forward, we remain dedicated to providing the best hydration solutions in the market and are confident that the years ahead will bring even greater innovations and improvements. Thank you for being a part of the Electrolit family.”
In addition to the current scarcity of aseptic beverage copackers, the move reflects Electrolit’s importance within KDP’s family of distributed brands: the company’s most recent earnings report cited the sports drink’s role in driving 4% volume growth within its U.S. Refreshments segment. The success of the brand’s science-backed rapid hydration formula has inspired competition from BodyArmor (Flash I.V.), Gatorade (Gatorlyte) and Monster (Revitalyte), just to name a few.