Please note that below is a shortened excerpt of the category report on RF Tea & Coffee. View the full version here.
Report highlights:
- Both subcategories see positive sales performance and have bounced back from negative unit sales the year prior.
- Tea products with higher amounts of sugar are seeing gain in market share. Most products in the Refrigerated RTD Tea subcategory contains ≥25g of sugar and products containing 0 sugar sits in second place. However, we can see that 0 sugar is losing share while products containing ≥25g of sugar is losing share.
- In the RF RTD Coffee subcategory, products with lower amounts of sugar are seeing higher growth. In the RF RTD Coffee subcategory, the 0 sugar segment remains at the top in terms of market share. It also continues to grow in terms of share and sales.
- Both subcategories are seeing expansion through health-focused functional ingredients, especially in energy support and hydration.