Rise Wellness is extending its Protein Pop line with Protein Pop Plus, a carbonated RTD clear protein drink launching in 607 Costco locations across the country this month.
The Plus line includes 30 grams of protein per 12 oz. can and is made with a blend of whey protein isolate and bovine collagen, with zero sugar or caffeine. The drinks are available at Costco in 15-packs with three flavors; Citrus, Mango peach and Orange Cream.
In contrast, the original Protein Pop line comes with 22 grams of whey protein isolate per 12 oz. can. That line launched in Target stores in September.
“Protein Pop Plus represents the next evolution of our Protein Pop brand,” said Rise Wellness CEO Darin Perry in a statement. “It’s a great option for consumers looking for protein options throughout the day, not just post‑workout morning routines.”
The brand is seeking to expand its presence amidst surging interest in protein soda, with established protein brands like Koia testing the waters in the segment as well as others, like SkyPop (formerly Don’t Quit), focusing on rapid growth in the space. Protein soda has quickly emerged as a new take on the Modern Soda trend, popularized by gut health brands like Poppi and Olipop, by embracing an in-demand functionality with protein.
Zevia Rebrands, Adds New Flavors in Walmart
Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart stores this month.
The brand is introducing Peaches & Cream and Orange Creamsicle flavors in the mass channel retail chain.
The news comes alongside the company’s full year and Q4 2025 earnings call Wednesday afternoon, in which Zevia reported a return to growth for the year with revenue of $161.3 million.
“2025 was a pivotal year for Zevia. We gained traction across our strategic growth pillars of amplified marketing, product innovation and distribution expansion leading to improved financial performance,” said Zevia president and CEO Amy Taylor in a statement. “There is still important work to do but with these drivers and favorable tailwinds in our category, we look forward to accelerating growth and capitalizing on the opportunities ahead.”
Edna’s Expands Target Presence
Edna’s Non-Alcoholic Cocktail Co. is expanding its presence with Target stores across the country, adding an additional 300 locations to bring its footprint to roughly 1,000 Target doors nationwide.
The expansion includes endcap placements which the company says is “expected to meaningfully increase both brand exposure and sales velocity during the promotional period” and that “purchase order volumes for the lead-up window are already materially higher.”
“This expansion and placement reflect Target’s confidence in both our brand and the accelerating demand for sophisticated non-alcoholic options,” said Edna’s co-founder Nick Devine in a press release. “We’re proud to deepen this partnership while continuing to scale nationally.”
Be LOVE Gets Target Rollout
Edna’s isn’t the only brand feeling some love from Target. Functional hydration beverage maker Be LOVE is launching into 1,750 Target locations in single cans and 4-packs this month.
The rollout includes the brand’s standard Berry Bliss, Orange Blossom and Citrus Zest flavors, as well as a fourth retailer exclusive SKU, Wild Cherry.
Be LOVE’s drinks contain zero sugar or calories, 220 mg of sodium from sea salt, magnesium and potassium in each 12 oz. can.
The drinks can also be found at Target.com, Amazon and the brand’s website, drink.love.
Recover 180 Grows with Kroger
Hydration brand Recover 180 is going nationwide with Kroger, launching three new flavors into the retailer: Orange Cream, Tropical Ice and Rocket Pop.
The growth comes as Recover continues to focus on DSD distribution growth, with co-founder Lance Collins telling BevNET this month that the brand is expected to go from around 20,000 locations to over 50,000 doors nationwide this year.
In addition to Kroger, Collins noted that Recover has also been adding shelf space in accounts such as Stop & Shop and Target.
More Distribution News From Across the Industry
- Tom Hanks’ mission-driven coffee brand, Hanks for Our Troops, is bringing its coffee blends to around 1,700 Walmart stores nationwide.
- Canned water brand Mainelove, which was founded in the namesake U.S. state, is going deeper into the New England market by launching in Massachusetts retailers this month.