‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Adrianne DeLuca
Assistant Managing Editor, Newsletters, BevNET & NOSH
Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.
Posts by Adrianne DeLuca
Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.
Lucille Health Secures Funding to Scale Senior Nutrition Platform
Lucille Health has closed a multi-million dollar funding round led by IRIS Ventures to fund a distribution expansion for its first product line, nutrition shakes, and support R&D efforts for future category expansion.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
Spindrift Is First Beverage to Adopt Non-UPF Verified As Enrollment Opens
The Massachusetts-based brand is the first beverage maker to adopt the new certification and on-package label aimed at helping consumers identify ultra-processed foods.
Female-Led CPG Brands Nemi, Tuyyo and Todo Verde Merge
Cactus snack maker Nemi, seasoning blend producer Todo Verde and powdered beverage platform Tuyyo have merged under the Tuyyo Foods name.
SPINS Braces For Agentic Shopping With MikMak Acquisition
SPINS acquired commerce intelligence and omnichannel orchestration platform MikMak this week, accelerating its capabilities for enabling and measuring consumer engagement throughout the shopping experience “across physical, digital, and agentic shelves.”
SEMCAP Closes First Fund At $125M
Growth equity fund SEMCAP announced today its inaugural Food & Nutrition fund closed at $125 million, garnering commitments from a base that spans strategic investors and leading food brokers from across the industry.
Laird Activates M&A-Driven Platform Strategy With Nexus Backing
Backed by a new investment partner, Laird Superfood has big plans for expansion. The Colorado-based brand is working with Nexus Capital to build a superfood platform.
Laird Superfood to Acquire Navitas Organics
Laird Superfood is powering up its food and beverage platform with plans to acquire all outstanding equity of Navitas LLC in an all-cash transaction valued at $38.5 million.
Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Horizon Acquires Maple Hill Creamery
Horizon Family Brands has acquired organic, grass-fed dairy company Maple Hill Creamery, strengthening the company's retail presence, which already includes a selection products under the Horizon Organics and Wallaby Organics brands.
Quince Now Selling Food & Wine, Expanding Affordable Luxury
Online retailer Quince is now selling food and wine, as it begins building a curated set of premium, giftable products from specialty producers, global brands and more.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.