Adrianne DeLuca

Adrianne DeLuca

Assistant Managing Editor, Newsletters, BevNET & NOSH

Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.

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Posts by Adrianne DeLuca

Fancy Food: Tastelli’s New Audience; A2 Builds Awareness

The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the show saw more food than beverage, a handful of exhibitors showed off new liquid innovations and brand extensions. Here are our notes:

Top of ‘Mind’: Notes From D.C.’s Mindful Drinking Fest

The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration.

Preme Relaunches With New Gut Hydration Platform

Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.

No Deal (Yet): Kroger-Albertsons Merger Denied

The proposed $24.6 billion Kroger/Albertsons mega-merger was temporarily blocked today by a federal judge, who ruled in favor of the Federal Trade Commission (FTC) suing to block the deal.

KeHE Onboards New Fee Consolidation Program

KeHE has introduced a new opt-in fee structuring program that allows emerging brands to trade associated, first-year onboarding fees for a consistent 2% flat rate, a move intended to make the distribution powerhouse “easier and more cost effective” to work with.

BevNET Live Day One: Emotional Innovation and TikTok Shop 101

BevNET Live Day One brought discussions on the true meaning of category disrupting innovations, a temperature check on the investment and M&A market, a lesson for emerging brands on how to utilize TikTok Shop and more.

How Illicit Elixirs’ Approached Prime Day Promos

With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”

Creator Collab: Feastables and Prime Link Over Lunchly

Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.

Inside Amazon Saver’s Private Label Debut

Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.