Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.

Stephen Williamson and JC Hanley, the co-founder of plant-based food and beverage company Forager Project, open up about the mission-fueled (and occasionally messy) evolution of their brand, what it takes to build a standout CPG brand in saturated categories, what it means to innovate with both a moral compass and a culinary one and how they define success.

On location in London, the hosts delve into emerging trends and spotlight the brands and entrepreneurs driving innovation in the food and beverage space. Their discussion offers a look at what’s gaining traction across the pond… and what may soon be making its way to the U.S. market.

Hurray’s Girl Beer isn’t just another craft brand. It’s a calculated rebellion against an industry stuck in the past. Founder Ray Biebuyck explains how the brand’s satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women.