This week’s new products feature new brand collaborations from Bubly and Verve Coffee, soda innovations from Nixie and Mr. Pibb, and fresh THC innovations from Wynk and Woodstock Goods.
Cure Hydration
Powdered hydration brand Cure has a new tropical-themed flavor, Peach Mango. Like its other SKUs, Cure has zero added-sugar and is formulated with coconut water powder, pink Himalayan salt, lemon juice powder, and sweetened with stevia and monk fruit. The electrolyte drink mix comes in 8-, 14- and 28-count packages. For more information, visit curehydration.com.
Wynk
For those with a lighter tolerance, intoxicating hemp brand Wynk has expanded its no alcohol, zero sugar, and zero calories Lemonade line into 3mg of THC dosages. The three-SKUs (Lemonade, Raspberry Lemonade and Strawberry Lemonade) will now be in both 3mg and 10mg dosages, both available in 12 oz. slim cans. For more information, visit drinkwynk.com.
Gorgie
Energy drink brand Gorgie has partnered with the viral pop singer Mr. Fantasy for a limited-edition flavor, Sexy Fizzle Punch. The drink collab includes a golden ticket giveaway with prizes ranging from gift boxes, mini record players or access to an exclusive listening party with Mr. Fantasy. For more information, visit getgorgie.com.
Woodstock Goods
Massachusetts-based low-dose THC beverage company Woodstock is expanding its options for consumers looking for a bit more punch: it’s new “no hangover required” releases — Cherry Pomelo (“Drift”) and Salted Melon (“Bliss”) — each contain 10mg THC alongside 10mg CBD and 100mg L-Theanine (for Drift) and 100mg Lion’s Mane extract (for Bliss). Get more information at woodstockgoods.com.
Verve Coffee
Who doesn’t feel a little ‘Dead’ in the mornings? Santa Cruz, Calif.-based Verve Coffee is set to release its second special collaboration with the legendary band: Cosmic Ripple, a bright and lively Ethiopian coffee “designed to evoke movement and momentum” and with packaging designed by LA cult art studio Online Ceramics. It’s available online, but that’s not the only place you can find it: Cosmic Ripple is also featured in The Citrus Bloom Signature Beverage, available at Verve cafe locations. To learn more, visit vervecoffee.com.
Nguyen Coffee Supply
Nguyen’s Coconut Latte was delicious enough, but this could be next level. The Vietnamese RTD coffee specialist is pitching its newest flavor, Cinnamon Coconut Latte, as an evolution of their popular Coconut SKU, now dusted with cinnamon for a brighter, slightly spiced profile. 12-packs are available now from the brand’ s website for $48 each. To learn more, visit nguyencoffeesupply.com.
Capri Sun
A lot of people say “to the moon!” but Capri Sun actually means it. Ahead of the rare Blood Moon scheduled for March 3, the kid’s drink maker is re-releasing Moon Punch as a limited edition flavor available in eight glow-in-the-dark pouch designs featuring different phases of the moon. Learn more at moon-punch.com.
Protein Pop Plus
Amidst surging interest in protein CSDs, Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month.The Plus line includes 30 grams of protein per 12 oz. can (compared to 22 grams in regular Protein Pop) and is made with a blend of whey protein isolate and bovine collagen, with zero sugar or caffeine. The drinks are available at Costco in 15-packs with three flavors; Citrus, Mango peach and Orange Cream. Visit proteinpop.com to learn more.
Elmhurst 1925
Known for going wide in its offerings, Elmhurst 1925 is adding three new barista-friendly plant-milks to its portfolio: Cashew Barista Edition, Unsweetened Coconut Cashew Barista Edition and Brown Sugar Oat Creamer. Made without gums or seed oils and packaged in 32 oz. cartons, the products are now available online through Amazon and in Sprouts Farmers Market and select Target stores. Visit elmhurst1925.com to learn more.
Alani Nu
Alani Nu is prepping for spring with its latest flavor innovation: Lime Slush. The canned energy drink contains zero sugar and 200mg of caffeine per 12 oz. can and touts “sweet, zesty splashes of lime and lemon cream flavors.” Launched on Wednesday, the flavor is already sold out on the brand’s website. For more information visit alaninu.com.
Mabï Artisanal Tea
Warm weather is around the corner (fingers crossed) and new canned tea brand Mabï is here to bring the flavors of the Caribbean. The inspiration behind the brand comes from an indigenous drink, Mauby, which uses the distinctive flavor and restorative qualities of Colubrina elliptica tree bark. Mabï is available in Strawberry Breeze and Apricot Passion, in 12 oz. slim cans. For more information, visit mabitea.com.
Horizon Organic
Dairy producer Horizon Organic is providing a better-for-you sweet treat for families with Horizon Organic No Added Sugar 1% Lowfat Chocolate Milk Boxes. Each milk box contains 8 grams of protein, no added sugar and is shelf stable. The innovation is available online through major retailers, the company said. For more information visit horizon.com.
Bubly
PepsiCo’s Bubly is getting ready for the Super Mario Galaxy Movie with a line of limited edition tie-in sparkling waters featuring “Galactic-Inspired” flavors Meteor Melon (watermelon lime), Cosmic Swirl (vanilla and berry) and Dragonfruit Stardust. The cans feature fan-favorite Super Mario characters and the launch is being promoted with consumer sweepstakes campaigns. For more information visit bubly.com.
Nixie
Nixie is going bigger with its better-for-you soda line by launching two new flavors: Cherry Cola and Strawberry Cream. The new zero sugar products will be distributed through the brand’s growing DSD network, including Big Geyser in New York, and can be found in 12 oz. cans in singles and 4-packs in Whole Foods, Albertsons/Safeway, Sprouts, New Seasons and more. To learn more go to drinknixie.com.
Starbucks
Having already tested protein coffees in its own stores, Starbucks is taking the trend to wholesale with RTD Coffee & Protein drinks. Available starting March 23, each 12 oz. bottle will retail for $3.99 and contains 22 grams of protein along with 5 grams of prebiotic fiber and just 2 grams of sugar. The line comes in Classic Caffè and Caffè Mocha varieties. For more information go to starbucks.com.
Mr. Pibb
The Coca-Cola Company’s Mr. Pibb, recently revamped with new branding and reformulated for higher caffeine content (54 mg per 12 oz. can), is expanding nationwide with Punchin’ Peach and Thrillin’ Vanilla flavors rolling out exclusively on the West Coast, the Midwest and in Florida. For more information go to coca-colacompany.com.
UPDATE
Functional energy drink brand UPDATE has relaunched with A-lister Kim Kardashian joining as a co-founder. The refreshed product line comes in Berry, Grape, Peach, Mandarin and Pineapple varieties and sells for $2.99 per 12 oz. can online, or for $2.48 in Walmart. Each can contains 300mg paraxanthine, 315mg Alpha-GPC, L-theanine and Vitamin B12. For more information visit drinkupdate.com.
Naked Energy
Naked Sparkling Energy has announced a rebranded look and updated formula, containing 5 to 10 calories per 12 oz. can and zero sugar, with 200 mg of organic caffeine. The drinks come in Orange, Lemonade and Strawberry Lemonade flavors. For more information go to nakednutrition.com.
Chameleon Coffee
Originally known for its cold brews, Chameleon Coffee is introducing a new coffee format – Organic Functional Flash Brew – launching in 8 oz. RTD cans at Erewhon stores this month. The coffee is brewed at 195 degrees Fahrenheit and flash-chilled within seconds afterward to preserve “peak flavor,” the company said. The line comes in Nitro Coffee, Flat White, Latte and Double Shot Latte varieties and also contains L-theanine and Zinc Gluconate for added benefits. For more information go to chameleoncoffee.com.