• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Kawasaki and Monster Energy Become Official Sponsors of Morgan Wallen's Still the Problem Tour

info_outline PRESS RELEASE posted by Monster Energy

Feb. 27, 2026 at 8:51 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

KAWASAKI & MONSTER ENERGY BECOME OFFICIAL SPONSORS OF MORGAN WALLEN'S STILL THE PROBLEM TOUR

23-Date Tour Kicks Off April 10 in Minneapolis, Minn.

Rotating Direct Support by Brooks & Dunn, HARDY, Ella Langley & Thomas Rhett; + Gavin Adcock, Hudson Westbrook, Flatland Cavalry, Jason Scott & The High Heat, Zach John King, Vincent Mason & Blake Whiten Joining

NASHVILLE, Tenn. – Continuing their longstanding partnership within entertainment, Kawasaki and Monster Energy are joining forces as the official sponsors of Morgan Wallen's 23-date Still The Problem Tour, kicking off April 10 in Minneapolis, Minn. To highlight the close partnership between the 19-time Billboard Music Award winner, Kawasaki and Monster Energy, the sponsorship will feature exciting nationwide promotions and collaborations that will run throughout the entire tour.

Kawasaki and Monster Energy will kick-off the partnership this weekend at the Daytona Supercross race where custom Morgan Wallen Still The Problem Tour-branded Kawasaki bikes will be unveiled. Monster Energy is also giving away limited edition Morgan Wallen x Monster Energy x Kawasaki hoodies via its famous Rig Riot on the Daytona International Speedway infield at 5PM on Saturday.

To precede the tour, Kawasaki will launch a nationwide Kawasaki x Morgan Wallen Still The Problem Tour sweepstakes. Fans will have the chance to win a custom 2026 Kawasaki RIDGE® CREW Platinum Ranch Edition side x side fully loaded with Kawasaki Genuine Accessories and one-of-a-kind custom Morgan Wallen graphics.

"We're thrilled to continue our partnership with Morgan Wallen and to sponsor his 2026 Still The Problem Tour," shares Kawasaki Motors Corp., U.S.A. Senior Director, Global and Domestic Marketing Bob O'Brien. "We were honored to sponsor last year's tour and know this tour will be even bigger and will be a defining event of the spring and summer once again. Having our long-time partner Monster Energy on board as co-sponsor means even more opportunities for fans on site and a meaningful extension of the Kawasaki brand."

Monster Energy will be at every stop of the tour to provide the energy, making sure fans are ready to rock with samples of crisp ice-cold cans of Monster. The brand is also fueling the fun with DJs, swag giveaways, a special Kawasaki x Morgan Wallen x Monster bike collaboration and more interactive elements for music lovers to enjoy.

To celebrate the partnership, Monster Energy is also launching its biggest promo of the year: the Monster Energy x Morgan Wallen Still The Problem Tour promotion, giving fans the chance to earn VIP tickets and money-can't-buy collab items including custom bikes, instruments and exclusive merch with more details to be announced soon.

"Morgan Wallen represents that same authenticity Monster is known for," says Monster Energy Global CMO Dan McHugh. "This is a real full circle moment for us as we sponsored one of Morgan's early headline tours back in 2020, and now, we're once again in lockstep to support him and his fans through this stadium-sized partnership. And having Kawasaki join us as the sponsor of the Still The Problem Tour is the icing on the cake."

Promoted by AEG Presents – with the exception of the Tuscaloosa, Ala. show, which is produced by Live Nation – Wallen's 12-city, 23-date Still The Problem stadium tour will see Wallen playing two nights in most locations, and will include stops at four major college football stadiums: Clemson's Memorial Stadium, Florida's Ben Hill Griffin Stadium, Michigan's Michigan Stadium and one night only at Alabama's Saban Field at Bryant-Denny Stadium.

A rotating lineup of guests including Brooks & Dunn, HARDY, Ella Langley and Thomas Rhett join as direct support, along with Gavin Adcock, Hudson Westbrook, Flatland Cavalry, Jason Scott & The High Heat, Zach John King, Vincent Mason and Blake Whiten on select stops.

Still The Problem is inspired by Wallen's fourth studio album, I'm The Problem, which arrived May 16, 2025 via Big Loud/Mercury Records. I'm The Problem spent 13 non-consecutive weeks atop the Billboard 200 albums chart in the U.S. and Canada. It also became his third consecutive album to spend at least 10 weeks atop the Billboard 200 – making Wallen the first artist in history to achieve that feat.

As with previous tours, a portion of every ticket sold will benefit his Morgan Wallen Foundation (MWF) — which supports programs for youth in the areas of sports and music. As part of MWF's Tour Give Back initiative, the foundation has contributed over $1 million worth of instruments to schools in need across U.S. touring cities. For more information, visit the link below.

Still The Problem Tour 2026 Dates:

April 10 || Minneapolis, Minn. || U.S. Bank Stadium w/ Thomas Rhett, Gavin Adcock, Vincent Mason

April 11 || Minneapolis, Minn. || U.S. Bank Stadium w/ HARDY, Gavin Adcock, Vincent Mason

April 18 || Tuscaloosa, Ala. || Saban Field at Bryant-Denny Stadium w/ Ella Langley, Vincent Mason, Zach John King

May 1 || Las Vegas, Nev. || Allegiant Stadium w/ Brooks & Dunn, Gavin Adcock, Vincent Mason

May 2 || Las Vegas, Nev. || Allegiant Stadium w/ Thomas Rhett, Gavin Adcock, Vincent Mason

May 8 || Indianapolis, Ind. || Lucas Oil Stadium w/ Brooks & Dunn, Hudson Westbrook, Zach John King

May 9 || Indianapolis, Ind. || Lucas Oil Stadium w/ Ella Langley, Flatland Cavalry, Zach John King

May 15 || Gainesville, Fla. || Ben Hill Griffin Stadium w/ Thomas Rhett, Gavin Adcock, Zach John King

May 16 || Gainesville, Fla. || Ben Hill Griffin Stadium w/ Ella Langley, Gavin Adcock, Zach John King

May 29 || Denver, Colo. || Empower Field at Mile High w/ Brooks & Dunn, Gavin Adcock, Vincent Mason

May 30 || Denver, Colo. || Empower Field at Mile High w/ Ella Langley, Gavin Adcock, Vincent Mason

June 5 || Pittsburgh, Penn. || Acrisure Stadium w/ Brooks & Dunn, Gavin Adcock, Zach John King

June 6 || Pittsburgh, Penn. || Acrisure Stadium w/ Ella Langley, Gavin Adcock, Zach John King

June 19 || Chicago, Ill. || Soldier Field w/ Brooks & Dunn, Gavin Adcock, Zach John King

June 20 || Chicago, Ill. || Soldier Field w/ Ella Langley, Gavin Adcock, Zach John King

June 26 || Clemson, S.C. || Clemson Memorial Stadium w/ Brooks & Dunn, Gavin Adcock, Jason Scott & The High Heat

June 27 || Clemson, S.C. || Clemson Memorial Stadium w/ Ella Langley, Gavin Adcock, Jason Scott & The High Heat

July 17 || Baltimore, Md. || M&T Bank Stadium w/ Brooks & Dunn, Gavin Adcock, Jason Scott & The High Heat

July 18 || Baltimore, Md. || M&T Bank Stadium w/ Ella Langley, Gavin Adcock, Jason Scott & The High Heat

July 24 || Ann Arbor, Mich. || Michigan Stadium w/ Thomas Rhett, Hudson Westbrook, Blake Whiten

July 25 || Ann Arbor, Mich. || Michigan Stadium w/ HARDY, Hudson Westbrook, Blake Whiten

July 31 || Philadelphia, Penn. || Lincoln Financial Field w/ Brooks & Dunn, Hudson Westbrook, Blake Whiten

August 1 || Philadelphia, Penn. || Lincoln Financial Field w/ Ella Langley, Hudson Westbrook, Blake Whiten

About Morgan Wallen:

Morgan Wallen sets the pace in, and beyond, country music – with Billboard calling him "one of the biggest stars in the music world right now." With 21 No. 1 singles at Country radio, 19 Billboard Music Awards to-date, more than 225 weeks spent atop Billboard's Top Country Albums chart (the most in country music history), the highest selling country tour under his belt and more, Wallen has propelled country music to a global level in less than five years. Wallen's fourth studio album, I'm The Problem, available now via Big Loud / Mercury, debuted at No. 1 globally across seven countries and spent 13 non-consecutive weeks atop the Billboard 200 albums chart. His preceding albums – Dangerous: The Double Album and One Thing At A Time – have remained in the top 10 of the Billboard 200 chart for more than 100 weeks each, making him the first artist ever to achieve that feat. I'm The Problem has already yielded six No. 1's at Country radio, including the title track, which remained at No. 1 for eight weeks. Wallen is readying his 23-stadium show Still The Problem Tour for 2026. Kicking off April 10 with two consecutive nights at U.S. Bank Stadium in Minneapolis, the run will include stops at four major college football stadiums: Clemson's Memorial Stadium, Florida's Ben Hill Griffin Stadium, Michigan's Michigan Stadium and one night only at Alabama's Saban Field at Bryant-Denny Stadium. Wallen donates a portion of every ticket sold to his Morgan Wallen Foundation — which supports programs for youth in the areas of sports and music.

About Kawasaki:

Kawasaki started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki's entry into the motorcycle industry was driven by the company's constant effort to develop new technologies. Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki Motors, Ltd. is committed to maintaining and furthering these strengths which will surely give birth to new legends.

Kawasaki Motors Corp., U.S.A. markets and distributes Kawasaki motorcycles, ATVs, side x sides, and JET SKI® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. Kawasaki and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at Kawasaki's Foothill Ranch, California headquarters.

Kawasaki's tagline, "Let the Good Times Roll.®", is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki's complete line of powersports products and Kawasaki affiliates can be found at the link below.

About Monster Energy:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at the link below.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Monster Energy Company (Redirected)
    Monster Energy Company (Redirected)CPG Companies
    External Link Icon
    View on Nombase

Latest News

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

Brewer - Aloha Beer Co.

Brewer - Aloha Beer Co.

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099)  - TDG Beverage Sales & Consulting

Sales Representative - Craft Beverage Brands So...

View All Jobs|Post a Job

More News

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer - Shift Brewer - Urban Roots Brewing - Urban Roots Brewing
  • Full Time Brewer - New Brewery in Clearwater / St Pete FL - New Brewery in Clearwater / St Pete FL
  • Brewer - Confluence Brewing Company - Confluence Brewing Company
  • National & Key Account Manager - Bale Breaker Brewing Company - Bale Breaker Brewing Company
  • Pubs General Manager - Fort George Brewery - Fort George Brewery
  • Rum Ambassador - Rumson’s Rum - Rumson’s Rum
  • Quality Lead - Reuben's Brews - Reuben's Brews
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
  2. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
  3. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  4. Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
  5. JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
  6. Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
  7. Profile: Swinger Tees Up Golf As Next Frontier for ‘Leisure’ Energy
  1. Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday
  2. Old Forester Celebrates National Bourbon Day with Return of President's Choice
  3. Layn Natural Ingredients Receives FEMA GRAS Approval for Its Plant-Based Sweetener, SteviUp M2
  4. Desnuda Organic Tequila Earns Major Industry Recognition Across Bartender Spirits Awards, ASCOT Awards and Agavos Awards
  5. Electrolit Named Official Electrolyte Beverage of the US Open with Multi-Year Partnership
  6. Branding for Buyout: A New Playbook for the Food Industry
  7. Pickle Juice Unveils Brand Refresh Designed to Drive Consumer Clarity and Category Growth
  1. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  2. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  3. Why Saint Spritz Broke The Rules
  4. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  5. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  6. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  7. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  1. Brewers Association Targets More Curated GABF Experience: New Venue, Brewer-Staffed Booths & Public Award Ceremony
  2. Inflation Hits Highest Rate Since 2023, Outpaces Bev-Alc Across the Board
  3. April Beer Supply +0.9%, Tax Paids Flat After 2 Months of YoY Growth, per Beer Institute
  4. Microbreweries Led 2025 Volume Loss as They Continue to Battle Crowded Distro
  5. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  6. Michelob, White Claw, Busch & Others Find MDW Growth Despite Overall Lackluster Bev-Alc Trends, per Weekly Circana Scans
  7. JuneShine Refreshes and Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
View All|Submit News

Promoted PR Posts

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Introducing Oath Sparkling Energy + Protein

Introducing Oath Sparkling Energy + Protein

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Runningman Festival and Impact Kitchen Launch “The Runningman” Smoothie Ahead of 2026 Festival Season

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙