A couple weeks ago, Daily Greens unveiled a brand extension called Half Pint, which is a three-SKU line of 8 oz. cold-pressed juice blends designed for kids. It's an interesting move for the green juice-focused brand, and, from our perspective, well-executed in terms of package and formulation.
Ripe Craft Juice is a new line of cold-pressed, high pressure processed juices launched by FreshBev, which is best known for its Ripe Craft Bar Juice cocktail mixers. FreshBev has partnered with Ocean Spray to source fruit for the line, which debuted with two cranberry varieties and a red grapefruit juice.
Functional drink brand Buck O'Hairen's Legendary Sunshine has a design that is definitely eye-catching and unique in terms of its illustrated approach, however, when you actually examine the packaging, it’s pretty hard to figure out what exactly the product is -- or even what it’s called.
Mocked Up is the first nationally marketed and distributed RTD non alcoholic cocktail (aka “mocktail”) brand. The products, each of which contain real juice and are packaged in a multi-serve Tetra Pak carton, are designed to give the consumer an authentic cocktail experience but without the booze.
At last week’s Expo West show in Anaheim, Suja debuted three new flavors in their “Classic” lineup. These flavors, which push the Suja lineup to over 40 SKUs, are focused on their low-calorie formulations and have a lower price ($5.99 - $7.99) than most of their Classic linemates.
Green Warrior is the latest USDA Organic seed milk variety from Rawpothecary, and it’s an exceptionally good one.
With its new Tonic Water, Zevia has gone in a slightly different direction, which should, at least in some outlets, help the brand gain placement in the mixer section. But a big question remains: how does tonic water pair with Zevia's primary sweetener, stevia?
Chameleon Cold-Brew has extended its line of ready-to-drink iced coffee drinks with three new varieties. In our opinion, Chameleon's Chicory Coffee, Espresso Coffee and Mexican Coffee products, which debuted yesterday and are sold exclusively at Whole Foods, are innovative and excellent.
Caliwater’s 2015 repackaging and reformulation is a very drastic change from what we saw in the first rendition of the self-described "cactus water."
Harmless Harvest's foray into coffee-flavored coconut water is this product, a two-ingredient blend of high pressure processed (HPP) coconut water and organic and Fair Trade coffee extract.
Crude, a new cold-pressed juice brand whose name is derived from a definition of the word (unrefined and natural), markets a two-SKU line of high pressure processed blends. Crude's Green #1 and Red #1 are both a good start to further development of the line, but its packaging is a clear area for improvement.
Hain Celestial-owned BluePrint Juice has extended its line of cold-pressed products with two uniquely formulated green juice varieties. While both quite tasty, we’re not sure that it the variation between the other green varieties is significant enough.
A finalist in BevNET's New Beverage Showdown 8, Molly's Milk Truck markets a line of iced coffee and iced chai drinks. In our review of the coffee products, which are made with cold-brewed coffee and almond milk, we think that the company has the foundation for something that could have broad appeal.
Genius Juice, which markets a ranges of organic coconut-based smoothies, has recently revamped its packaging and updated the formulation for some of its products. The review team's take? Winner, winner...
