drinkme, which markets a line of "cold blended" and high pressure processed juices and smoothies, recently updated its packaging and moved into a new 15.2 oz. round-edged bottle. While the company had done well with the formulation of the products, we’re still left feeling as though the company could do more with the label.
Mastiqua is a sparkling mineral water flavored with mastiha, "a world-renowned natural resin from the Mediterranean island of Chios," according to the supplier. For most people out there, that really will give no indication as to the taste of this product, which has a flavor that is almost like a light birch or sarsaparilla flavor with a mint finish. While we do like what's inside the bottle, we think that the branding, which is very heavy on its Greek origins, is not the best way to position it.
DES PLAINES, ILLINOIS — A. Hardy USA, Ltd. is pleased to announce their new business partnership with Imex Spirits for the national distribution of the award winning Vizcaya Rum. A.…
At the 2014 Winter Fancy Food Show, we spoke with several attendees & exhibitors about why the specialty channel is “more forgiving and less expansive” to enter than other channels and ways that food and beverage companies can manage an effective specialty retail strategy.
More varieties of Daily Greens means more green juice -- and once again, we like what the company has formulated in the three additional varieties that we sampled for this review. From a hemp milk-based beverage to a juice blended with carrot and tumeric, we like the way that the company has offered consumers a bit of differentiation from competing products.
Lots of shakeup here in the tea category as AriZona and Lipton’s core brands seem to have cooled a bit while Lipton’s PureLeaf is soaking up share. Even the vaunted Arnold Palmer has begun to slow, with small declines registering for the first time. Is it just a seasonal issue?
As we expand our beverage reviews to include more non-RTD products, including cocktail mixers, Owl’s Brew, which markets a line of teas that are crafted for use in cocktails, is a great place to start. From a flavor perspective, the products are very enjoyable; whether we drink it straight or use it as a mixer, the enjoyment factor is the same. Add to the mix some standout packaging, and you've got a great recipe for success.
Often marketed as tea drinks, RTD hibiscus-brewed beverages have been popping up with greater frequency in recent years. A relatively new brand is Bissap Breeze, which sells a line of hibiscus drinks and concentrates. In our review of its RTD products, we think the company has done a good job with the formulation and branding of the drinks, but could use a bit of tweaking, and, perhaps, a trimming of its line up.
It's often the first question when launching a new company: "How will I fund this endeavor?" While traditional routes, including angel investment and bank loans, are common sources of financing, a relatively new option exists: crowdfunding.
While the flavor of Go Ape Energy Drink is definitely one that we’ve had before, the company wisely chose NOT to use the classic Red Bull-style flavor that so many upstart brands use. Unfortunately, however, the taste isn't overly memorable or substantially better than what’s out there. And while the ape theme is certainly something that will catch eyes, it does, at least in our opinion, undermine its credibility as a functional product.
With each new variety that Bai adds to its Bai5 line of coffeefruit-infused drinks, the flavor has gotten better and better. Bai's latest introduction, Tanzania Lemonade Tea, is no exception, with the stevia and erythritol providing a level of sweetness that is about as sugar-like as we’ve seen from any drink that has used these sweeteners.
Marketed as "Nature's Recovery Fuel," Whey Coco is a powdered coconut water based-protein drink that contains 15g of protein per serving. The product combines whey protein isolate, freeze-dried coconut water, cocoa, evaporated cane juice, non-fat milk powder, natural flavor and monk fruit extract. Although the product's target consumers are fitness buffs and active individuals, the blend is so enjoyable that we could see ourselves consuming it simply for the taste alone.
Introduced at the recently held Winter Fancy Food Show, Califia Farms’ Protein Almondmilk is one of the company’s more unique offerings, starting with the fact that it contains added milk…
True Nopal Cactus Water is a brand of prickly pear “water” that seeks to position itself alongside coconut water products. Compared with coconut water, it has fewer calories and sugar, however, it also lacks electrolytes, a key selling point of coconut water. Asking coconut water drinkers to forgo a key benefit to simply cut calories is a big mistake. Beyond that, the biggest thing that this -- or any other brand of cactus water -- is missing is an answer to “why am I drinking this?”
