Another week, another new energy brand, and, unfortunately, our review of Plasma Energy cites many of the same issues facing other recent entries in the category.

Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.

Ahhmigo is a new line of cap-activated drinks that comes in three health and wellness-focused varieties: Chia, Camu, and Greens. Having tried a lot of cap-activated beverages, we can say that this is one of the easier caps to figure out (just twist and push). However, the brand might need to consider a greater infusion of flavor or function into its drinks to find greater consumer pull.

Heart of Tea is a new all-natural line of ready to drink teas. The brand, which comes in three fruit-flavored varieties, is very straightforward and enjoyable in both its formulation and packaging, although it’s hard to see where this product fits amidst the massive sea of RTD teas that are already on the market.

Premier Protein is a line of flavored protein drinks that come in both Tetra-Pak and PET packaging. In our review of its PET bottles, we were impressed with both the formulation and branding of the drinks, which despite skewing toward the technical end of the protein category, are a solid entry into the space.

Calling on consumers to "Master the Energy," Manyk Energy is a four-SKU energy drink line that includes a zero-calorie product, and two tea-flavored varieties. While the formulation of the beverages is on par with much of what we've seen in the category, Manyk has a ways to go in revising its packaging.

And the cold brew coffee train keeps rolling... Fresh out of Southern California, Seaworth’s “Single Fin Sludge” is a new organic concentrated cold brew coffee. Well-executed in packaging and flavor, “Single Fin Sludge" is an impressive foray into a category that seems to be growing by the day.

Building on the rapid growth of cold brew and craft coffee brands, Dave’s Coffee is a new line of “coffee syrup” products. In concept, it’s not that much different than most of the other cold brew products that we’ve sampled, but the syrup is a concentrated form that can be mixed with water. However, the fact that it’s syrup form definitely makes it a bit more difficult to mix than other brands that are simply coffee concentrate.

North Carolina-based Cheerwine has launched a new 4-pack of 12 oz slim cans. For a brand with a ton of retro appeal, the foray into a modern-looking package is an interesting move. Nevertheless, we think that the company did a great job staying true to its branding - and formulation.

As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have been around for a while, rebranding efforts are underway. That’s exactly the case for Essentia, which has gone from being a brand that could blend in with the spring water masses to something that is attempting to establish itself as modern and sporty.

Much like the bevy of other sports/hydration drinks on the market, enterade is marketed as a dietary supplement for "hydration during stressful exercise and endurance sports." However, unlike competing brands, enterade contains a bare bones formulation of water, natural flavor, and sodium bicarbonate that makes the product rather unpleasant to consume.