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BevNETPress Releases

Tabor Hill Winery Expands Its Fan-Favorite Demi-Sec Line with Two New Summer-Ready Wines and a Fresh New Look

info_outline PRESS RELEASE posted by Moersch Hospitality Group

May. 8, 2026 at 1:00 pm

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Buchanan, MI (May 8, 2026)  As Michigan Wine Month celebrates the depth and diversity of wines produced across the state, Tabor Hill Winery, with more than 55 years of winemaking experience, has introduced two new additions to its signature Demi Sec collection: Raspberry Rose9 and Peach. Alongside these new releases, the winery is also unveiling a refreshed label design.

Developed by Tabor Hills winemaker Sage Briggs for warm-weather sipping, beach days, patio gatherings, and entertaining, the new wines build on the continued success of Tabor Hills fan-favorite Demi line, known for its approachable, fruit-forward style and easy-drinking versatility.

  • Tabor Hill Raspberry Rose9 Demi-Sec features lively notes of raspberry, citrus zest, strawberry, and watermelon with a crisp, refreshing finish.
  • Tabor Hill Peach Demi-Sec highlights ripe peach, nectarine, and delicate floral notes, creating a smooth, vibrant touch in every glass.

These new wines represent exactly where the brand is headed, honoring what has made us successful while continuing to evolve, said Matt Moersch, CEO of Tabor Hill Winery. The Demi Collection is a regional favorite, even served in the White House, and the latest releases are set to build on its longstanding reputation.

In tandem, the winery is also unveiling a refreshed label design across select wines. The redesign was developed and executed in-house under the direction of Creative Director Nicole Brown, demonstrating Tabor Hills continued investment in thoughtful, brand-led storytelling and design.

The modern look reflects the Lake Michigan wine-growing region, with subtle line work inspired by rolling vineyard hills and the lakes natural movement, said Brown. Clean typography and a cohesive color palette create a more elevated shelf presence while making it easier for guests to navigate the portfolio.

Raspberry Rose9 Demi-Sec and Peach Demi-Sec are available now at Tabor Hill Winery, online at drinkmichigan.com (SRP: $15), and at select retail partners throughout Michigan, Indiana, and Illinois.

About Tabor Hill Winery & Restaurant

Located in the heart of Southwest Michigans Lake Michigan Shore AVA, Tabor Hill Winery has been producing award-winning wines for over 55 years. Known for its commitment to quality, innovation, and hospitality, Tabor Hill continues to shape the future of Michigan winemaking while staying true to its roots.

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