Tibi Tonic is a new hangover recovery supplement aimed at reaching consumers within the nightclub circuit. The brand, which took part in New Beverage Showdown 4 at BevNET Live Winter 12, has done well to differentiate itself from competing recovery drinks with its sophisticated packaging, but we can’t help but feel as though its branding would be better applied to some other form of functional beverage.
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Billed as a hybrid sports nutrition/energy drink, RIZE is formulated with trehalose, a naturally occurring sugar that the marketer claims provides twice the energy of glucose. For each of its two flavors, the brand features a pleasant flavor profile, but needs some work to improve its packaging, particularly in detailing the benefits of its formulation and differentiating itself from other products in the energy space.
Inject is a newcomer to the energy category, and from our perspective, the product needs a lot of work, particularly in revising its branding and high-calorie formulation, before it can have any real impact on the market.
2012 saw the launch of a number of new oat-based drinks, including Oatworks, a line of oat and fruit smoothies. The beverages are made with 100 percent fruit juice and puree and a proprietary water-soluble oat fiber called PromOat. Overall, the line is a solid debut and well-positioned to be a leader in the emerging oat category.
Vibrant Earth Juices is a new line of freshly pressed, organic, raw fruit and vegetable juices. Packaged in 3 -5 day juice cleanse regimens, the brand comes in eight varieties, with most named for a specific functional benefit, i.e. Energy, Detox, Calm. Although we are pleased to see more fresh pressed juices coming on the market, Vibrant has some work to do in terms of formulation and packaging.
Brewbound.com – BevNET.com’s website dedicated to covering the craft beer industry – is hosting the Brewbound Session Winter ’12 from San Diego. Those unable to attend the event can watch…
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Marketed as "Hawaiian Volcanic Water," Waiakea has branded itself as a sustainably sourced, high electrolyte, and high alkaline water. While the positioning and sleek packaging of the brand will undoubtedly attract some premium water consumers, we wonder if the market can support yet another brand of water from across the Pacific.
Next 10 Energy Shot is a new energy drink created by a neurosurgeon with the aim of offering a healthier and better performing product than what is currently on the market. While the product has a visually appealing design and a relatively enjoyable flavor, we're not sure as to what the point of differentiation is for this product.
In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.
The concept behind Live Soda seems like a good one -- at least in theory: take classic soda flavors, cut the calories, and add in some live kombucha culture. While the resulting formulation does taste pretty good, it's hard to comprehend just how many people out there will want to combine something that is a health drink (kombucha) with something that is an indulgence product (soda).
Solixir has unveiled new branding and a new citrus flavor to its line of sparkling botanical beverages. We like what Solixir has done with the redesign and simplification of its packaging which now connects nicely with the botanical ingredients in the drinks.
