Graasi, the innovator behind organic barley water as a next-generation hydration and recovery beverage, today announced an expanded partnership with Kill Cliff FC Training Center in Deerfield Beach, Florida, a leading performance beverage brand and the force behind Kill Cliff FC, one of the world’s top MMA training camps. The collaboration underscores a shared commitment to clean, functional hydration solutions that support athlete performance, endurance, and recovery.
As Graasi continues to gain recognition for its unique approach to hydration—leveraging the natural benefits of organic barley—this partnership places the brand directly within a high-performance training environment, supporting fighters at Kill Cliff FC as they prepare for elite competition.
“We’re proud to continue growing our relationship with Graasi, especially as they receive recognition for the innovation behind their product,” said Peter Lipari, Agent at The Martin Advisory Group (Founders of Kill Cliff FC). “What immediately stood out to us is how intentional they are about supporting athlete performance from hydration to recovery with clean, effective ingredients that make a difference. At Kill Cliff FC, our fighters are constantly pushing their limits, and having partners like Graasi who prioritize performance, endurance, and overall wellness is critical. Their product isn’t just another option in the space; it’s something our athletes can rely on in training and competition.
This partnership is about aligning with brands that truly add value to our fighters’ routines and long-term health. We’re excited to keep building with Graasi and bringing that level of support to our gym as we continue to grow.”
Graasi’s organic barley water is designed to deliver sustained hydration and functional benefits without unnecessary additives—positioning it as a differentiated option in the rapidly evolving performance beverage category.
“This partnership is a natural fit,” said Chris LaCorata. “Kill Cliff and Graasi share a belief that performance starts with what you put in your body. We’re excited to support their athletes with a product built for real results.”
The partnership will include product integration within Kill Cliff FC training programs, athlete support, and collaborative visibility across both brands’ platforms.
Graasi utilizes the sales, marketing, and consulting services of Cascadia Managing Brands, a leading food and beverage brand management firm.
About Graasi
Graasi is redefining hydration with organic barley water, a clean, functional beverage rooted in natural performance and recovery. Designed for modern consumers and athletes alike, Graasi delivers effective hydration with purpose-driven ingredients.
About Kill Cliff
Kill Cliff is a leading performance beverage company dedicated to supporting athletes, military personnel, and high-performers with clean energy and recovery drinks. Kill Cliff FC represents the brand’s commitment to elite training and combat sports.
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