BevNET.com Staff

Posts by BevNET.com Staff

Review: Samu Coconut Water

Samu Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 12 oz. aluminum can. With a tagline of “thirst intelligence” and the phrase “naturally the best tasting” on the front of the can, we were somewhat surprised to see that this product contains added sugar. We’re really not sure what factored into their decision to go down the added sugar path, but it has definitely hurt this drink...

Review: Tea Of A Kind

Tea of a Kind is a new line of teas equipped with a patented cap-activated closure called “Gizmo." When twisted, the pressurized bottle cap forces ingredients - brewed tea, natural flavors, and antioxidants - into a bottle of water, which makes shaking generally unnecessary. While we like the innovative technology, we did experience some significant problems with the cap. Moreover, the branding and packaging of the product definitely needs some work.

Review: Orgain – New Formulation/Packaging

Orgain recently launched a new formulation and packaging for its line of organic meal replacement shakes. Now filled in 11 oz. Tetra Paks with a resealable “Dreamcap” top, Orgain is placing more emphasis on its high protein content, which along with an updated blend of vitamins, vegetables, fruit, DHA, soy and dairy, and mix of sweeteners, make for an overall upgrade and step in the right direction for the brand.

Spotlight Category: Energy Drinks – A Year Over Year Comparison

With a number of "zero" branded drinks leading new growth in the category, energy is chugging along – up to $7.2 billion sans Walmart and a few other key chains. While it remains to be seen if the recent negative publicity surrounding energy drinks has a significant impact on sales, the category appears to be surging to $10 billion in annual revenue...

November 15 is the Deadline to Submit Your Brand for BevNET’s Best of 2012 Awards

Time is running out to submit your brand for BevNET's Best of 2012 Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and will feature winners in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.

Review: Alkazone

Billed as an “electrolyte enhanced water with minerals,” Alkazone is one of a growing number of high pH/alkaline waters on the market.  While we can’t test the product or tell…

Review: Red Jacket Tart Cherry Juice

As tart cherries continue to gain attention as a "super fruit" on the rise, Red Jacket Orchards has launched “Tart Cherry Stomp,” a 100 percent juice blend of tart cherry juice, apple juice, and vitamin C. While we were hoping for a bolder, more tart cherry flavor - as the name might imply - the new beverage is nicely packaged, and, with a few tweaks to its formulation, has the potential to be an stand-out in the juice category.

Learn How to Grow From the Ground Up: Beverage School at BevNET Live

Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.

November 15 is the Deadline to Submit Your Brand for BevNET’s “Best of 2012? Awards

Time is running out to submit your brand for BevNET's "Best of 2012" Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and feature the top brands in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.

Review: SoReal

So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.

Review: Hawaiian Ola Shot

Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.

Review: NY Razor Energy Drink

NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.