SHREWSBURY, NJ – March 21 2011 – RelaxZen, Inc., the leading developer of relaxation products today announced the addition of FruitFlow to the company’s FLIGHT product family. Fruitflow, a natural…
While the underlying flavor of Pure Energy is the textbook case of “classic energy,” the fact that they’ve managed to create a zero calorie and sugar-free (using sucralose and ace-k)…
Seth Goldman and Gary Hirshberg, two crusaders for all things organic and healthy, have recorded music videos in support of eating and drinking organic products. Sadly, the message is easily missed, as one can only listen to the songs on "mute." It's part of a viral video campaign to promote the brands and organic awareness as Earth Month (who knew April was "Earth Month?") begins. More details are at their nutty web site.
HDX Hydration Mix is a new powdered drink designed for active consumers who want a sustainable product that’s both enjoyable and functional. HDX is designed to mix with 16.9 oz…
The chief beverage buyer for Target, one of the country’s largest beverage retailers, will be discussing the best ways that entrepreneurial beverage companies can present and launch new products in…
Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during the…
BevNET Live’s speaker list continues to grow, with major announcements — and a preliminary agenda — to be posted in the next few days. But with just two days left…
It’s been one of the quietest success stories in the beverage industry, but also one of the most easily validated: Over a four-year period, the sales of Kefir and Kefir-based…
Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…
Avitae’s “90” offering is, as the name suggests, enhanced with 90mg of caffeine per bottle, putting it on par with a standard cup of coffee. Aside from doubling the amount…
Attendees of the upcoming Beverage School portion of BevNET Live will have the opportunity to learn how to pitch a beverage distributor — from the man who “green-lights” new products…
Hailing from Finland, Simpli is a company committed to delivering the best foods the natural way. Simpli products reflect the desire to areturn to simpler times, when food was fresh…
Maine Root has been producing gourmet soda for a bunch of years now — and now they’ve expanded into a new category: lemonade. They’re launching a three flavor line of…
Have you ever put a bottle of water in the freezer to use as a combination ice pack and beverage (once it melts, of course)? Well, here’s a product that’s…
