BevNET.com Staff

Posts by BevNET.com Staff

BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy

BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy

by BevNET.com Staff,

This month, explore Ghia's smart out-of-home strategy that conquered the non-alcoholic market, The Fresh Market, Goodles, and Pocket’s Chocolates share tips for attracting buyers and decision-makers at Expo West, get updates on Expo West with the event team, and Gerry Khermouch and Ken Sadowsky share insights on how to optimize resources during fundraising challenges.

Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective

Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective

by BevNET.com Staff,

Brad Johnson, the CEO of Verde Farms, a pioneering brand of grass-fed, pasture-raised and organic beef, spoke about why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals and how investing in customer and consumer service pays off.

Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s. Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s.

Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s.

by BevNET.com Staff,

In food and beverage, innovative brands often get the most attention. But do products that are positioned as incrementally better-for-you than existing options have more runway? The hosts discuss. This episode also features a conversation with Good Culture’s Jesse Merrill and Manna Tree’s Steve Young about the synergy between profit and purpose.

Gallery: New RTD Cocktails From Sokē, Soula, Simply & More Gallery: New RTD Cocktails From Sokē, Soula, Simply & More

Gallery: New RTD Cocktails From Sokē, Soula, Simply & More

by BevNET.com Staff,

New year, new canned cocktails. In this gallery, major players such as BeatBox, High Noon and Simply Spiked drop new flavors, newcomers Soula and Soke bring sake and agave wine canned cocktails to the market, and rapper Waka Flocka joins forces with Big Sipz.

Taste Radio: ‘The Next Chobani’? How Good Culture Is Claiming The Future. Taste Radio: ‘The Next Chobani’? How Good Culture Is Claiming The Future.

Taste Radio: ‘The Next Chobani’? How Good Culture Is Claiming The Future.

by BevNET.com Staff,

Jesse Merrill, the co-founder and CEO of better-for-you dairy brand Good Culture, spoke about why mission and values dictate every aspect of business strategy, why proof of concept and velocity are keys to brand development and being “maniacal” about delivering on the products’ key attributes.

Data: Non-Alc Bev Sales Slow Down On Softer Pricing Data: Non-Alc Bev Sales Slow Down On Softer Pricing

Data: Non-Alc Bev Sales Slow Down On Softer Pricing

by BevNET.com Staff,

Non-alcoholic beverage sales “remained healthy but moderately decelerated” during the two-week period ending January 13 as faster volume growth was offset by softer pricing growth.

Taste Radio: When Straightforward Business Advice Isn’t What You’d Expect Taste Radio: When Straightforward Business Advice Isn’t What You’d Expect

Taste Radio: When Straightforward Business Advice Isn’t What You’d Expect

by BevNET.com Staff,

Will Nitze, the founder/CEO of brain health-focused CPG brand IQBAR, shared candid takes on how to scale a food/beverage company, including those on funding (“bootstrapping is the worst thing you can do”), staffing (“how to build a $50M brand with a staff of six”) and retail (“choose channels that scale well).

Taste Radio: The Avoidable $1 Million Mistake & How Ponyboy Won A Showdown Taste Radio: The Avoidable $1 Million Mistake & How Ponyboy Won A Showdown

Taste Radio: The Avoidable $1 Million Mistake & How Ponyboy Won A Showdown

by BevNET.com Staff,

Trademarks are important. Just ask MrBeast. The hosts discussed the YouTuber’s recent legal dilemma as well as the impact of Uber’s decision to shut down Drizly. We also spoke with Ponyboy Slings co-founders Mike and Janell Bass, who shared insights and advice on how to win a pitch slam.

Elevator Talk: MatchaKo, Lifted Supreme, Jabin, VUUM, Grim Reaper Coffee Elevator Talk: MatchaKo, Lifted Supreme, Jabin, VUUM, Grim Reaper Coffee

Elevator Talk: MatchaKo, Lifted Supreme, Jabin, VUUM, Grim Reaper Coffee

by BevNET.com Staff,

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants.

Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How. Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

by BevNET.com Staff,

Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.