Taste Radio: Modern Bud – Cann’s Path To Becoming A Next-Gen Billion-Dollar Brand
Jake Bullock, the co-founder and CEO of pioneering cannabis-infused beverage company Cann, spoke about the role of community based, on-the-ground education in the brand’s ascendancy, why early-stage fundraising is about “finding the one,” the company’s scrappy strategy for getting product into celebrities’ hands and why he believes brands “need an enemy in all marketing.”