Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Coca-Cola Racing, Coca-Cola Consolidated, Charlotte Motor Speedway Pack 50,000 Meals for Local Families in Need

PRESS RELEASE posted by Coca-Cola Consolidated

Mar. 27, 2026 at 2:52 pm

XLinkedInRedditFacebookEmail
Report Press Release
Beveragecommunity
Non-Alcoholic Beverages
  • image-01

Charlotte Motor Speedway, in partnership with Coca-Cola Consolidated, Speedway Motorsports representatives, state and local officials, and NASCAR personnel, packed more than 50,000 meals for Second Harvest Food Bank and its network of local pantries during a special event at the speedway on Wednesday.

The event brought together 150 volunteers from across the NASCAR industry, including NASCAR Cup Series and Coca-Cola Racing Family members Austin Dillon and Kyle Petty; North Carolina Lt. Gov. Rachel Hunt; Charlotte Mayor Vi Lyles; and other local and state elected officials, Coca-Cola Consolidated leaders and teammates, as well as partners and community organizations. Together, the group assembled meals to support families across the region and make a meaningful impact on the community.

Each box included four servings of vegetables, fruits, proteins and grains. The meals will be distributed to elementary school pantries at R. Brown McAllister, Winecoff, Wolf Meadow and Weddington Hills in Cabarrus County, as well as the Rowan County Second Harvest facility, which serves Rowan, Cabarrus and Stanly counties.

Charlotte Motor Speedway was the first stop in a series of meal-packing events across North Carolina, with a goal of packaging more than 250,000 meals statewide by the Fourth of July as part of the yearlong America250 campaign and Coca-Cola Consolidated’s ongoing community impact initiative.

Here’s what local leaders and partners shared about the day’s impact:

Lt. Gov. Rachel Hunt, North Carolina Lieutenant Governor

“Across our communities, families are still struggling to access basic needs like food, and this is a moment for us to come together. North Carolinians want to help and feel connected to their communities, and those in need deserve to feel supported and cared for. Each of us can play a role, whether it’s volunteering, donating, or simply checking in on a neighbor. That’s what makes our communities strong.”

Vi Lyles, Charlotte Mayor

“What I see here today is the generosity of community—everyone working together to provide something so important to those who need it. The effort to pack 50,000—yes, 50,000—meals for Second Harvest Food Bank and its network of local pantries is amazing and possible only through the strength and determination of everyone gathered here, with the collective mindset that we are going to serve our people, the ones that need it most. Everybody volunteering is working hard, and that always makes the difference. It shows that people care deeply about each other and this community. I am proud of everyone who took time from a busy schedule to be here and contribute.”

Mike Burch, Speedway Motorsports Chief Operating Officer

“One of our core principles is to impact the community. We have the opportunity to host an event like this at our facility here at Charlotte Motor Speedway, and maybe even more importantly, having dozens of our teammates here helping our good friends at Coca-Cola pack these meals for Second Harvest Food Bank. It really brings to life everything that we’re about at Speedway Motorsports. Coca-Cola has been one of our partners ever since Bruton Smith built Charlotte Motor Speedway. To come alongside them and help support them is something that we’re always going to do, especially around our partnership at the Coca-Cola 600, and with the America 250 celebration, it just feeds into everything that we’re trying to do together.”

Christine Motherwell, Coca-Cola Consolidated Chief Customer Officer

“At Coca-Cola Consolidated, our Purpose is to honor God in all we do, and to serve others, and today, you see that coming to life. We have an opportunity as a North Carolina business to give back to the communities here. By the Fourth of July, we want to pack and serve 250,000 meals, and this is a part of that overall goal, ultimately to celebrate America’s 250th birthday. It’s very important for us to give back to the communities where we do business and where our customers and consumers live. It is important for us to invest in the territories that we operate in.”

Kay Carter, Second Harvest Food Bank CEO

“We have a huge need in our area, in the 24 counties of North and South Carolina that we serve. We have over 500,000 people who live at or below the poverty level, and over 200,000 of those are children and seniors. We believe really strongly at Second Harvest that no child should be hungry, no senior should be hungry, no veteran that has served our country should be hungry—our families shouldn’t have to struggle. To be here today to knock out 50,000 meals is very exciting for me. When we get an opportunity to come to the speedway and be with our friends from Coke and be with our NASCAR friends and our speedway friends, that just makes it all the more exciting.”

Austin Dillon, Coca-Cola Racing Family & NASCAR Cup Series Driver

“These meals are going to go to someone who’s starving, who needs it, and it’s cool to see our community, the NASCAR community, coming out and putting that time and effort into packing as many meals as possible to give back to Second Harvest Food Bank. It’s cool to see the wave of patriotism with America 250. I’ve always felt like the Coca-Cola 600, there’s no better representation of our country—the military men and women that are going to be out here, the veterans supporting those who have fallen. The Coke 600 is an awesome weekend. I love it. It’s one of my favorite races because you get to see the American representation.”

Kyle Petty, Coca-Cola Racing Family

“Coca-Cola has done so many programs like this and continues to be a huge part of each community that they’re in. I think so many times we don’t realize that we have neighbors and we have friends or we have acquaintances that suffer from food insecurities. This event, doing it here, doing it with the Lieutenant Governor, with Austin Dillon, with all these people, not only helps when these people get these boxes, but it brings awareness, and that’s the main thing for today. This is a great event with America 250, with Charlotte Motor Speedway and the Coca-Cola 600 coming up.”

The event served as a prelude to the 67th running of the Coca-Cola 600 on Sunday, May 24, at Charlotte Motor Speedway. One of NASCAR’s crown jewel events, the Coca-Cola 600 features 600 miles of four-wide, high-speed racing under the lights and draws fans from all 50 states and more than a dozen countries. The race weekend includes a pre-race concert, patriotic tributes and unique fan experiences both on and off the track, making it one of the most highly anticipated and patriotic events on the NASCAR schedule.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Coca-Cola Consolidated
    Coca-Cola ConsolidatedThis company has closed.
    External Link Icon
    View on Nombase
  • The Coca-Cola Company
    The Coca-Cola Company
    External Link Icon
    View on Nombase

Latest News

Coke Names Rob Gehring as Next North America President; Capri-Sun CEO Exits

Coke Names Rob Gehring as Next North America President; Capri-Sun CEO Exits

Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint

Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

SPONSORED POST
How Caramelized Sugar Elevates Modern Beverage Formulations

How Caramelized Sugar Elevates Modern Beverage Formulations

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Denver CO - On Premise Sales Representative - DioniLife USA

Denver CO - On Premise Sales Representative - Dion...

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

National Account Manager - Almanac Beer Co

National Account Manager - Almanac Beer Co

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

Head Brewer - North Country Brewing Co

Head Brewer - North Country Brewing Co

View All Jobs|Post a Job

More News

Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks

Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks

New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas

New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas

Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown

Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown

Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape

Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Zone Manager - Greater Hartford CT - Brescome Barton - Brescome Barton
  • Filtration Operator - FIFCO USA - FIFCO USA
  • Regional Sales Director, Midwest - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Maintenance Technician - Delta Bev - Delta Bev
  • Batching/Seller Operator - Delta Bev - Delta Bev
  • Packaging Operator - Delta Bev - Delta Bev
  • Maintenance Supervisor - Delta Bev - Delta Bev
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint
  2. THE CPG INSIDER WEEKLY
  3. Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks
  4. New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas
  5. Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown
  6. Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape
  7. Submit Your Nominations for BevNET CPG Media’s 2026 Awards
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel
  2. Straightaway Turns Its Portland Airport Bar Into a Brand Lab
  3. Sazerac Confirms Bid For Berentzen
  4. After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
  5. From Oaxaca to Sin City: How a Craft Zero-Proof Agave Spirit Found Volume on the Strip
  6. Diageo Leverages Core Brands Into Low-Alc
  7. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  1. New Belgium CMO: Winning Brands Don’t Blame Consumers, They Evolve to Meet New Realities
  2. Insider’s Week in Beer: 👎 The NFL’s Very Expensive Fake Beers
  3. Coors Distributing Company Plans to ‘Fight’ Constellation, Mark Anthony Terminations
  4. Press Clips: Craft Closures and Michelob’s Icy New Deal
  5. New Belgium CEO Promises ‘Radical Simplicity,’ with Big 3 Focus
  6. Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown
  7. Beer and RTDs Make Largest Improvement in Latest NIQ Weekly Scans
View All|Submit News

Promoted PR Posts

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

The Curated, Smarter-Sipping Bottle Shop to Open Second Location in LA

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase