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BevNETPress Releases

Nurse-Founded Sparkling Protein Brand tein Launches in South Florida Retail and Nationwide Online

PRESS RELEASE posted by tein

Nov. 12, 2026 at 3:21 pm

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WEST PALM BEACH, Fla. (Nov. 12, 2026) - tein (like protein), a sparkling protein beverage founded by former OR nurse Camille Reyes, is now available at 100+ retailers across South Florida and online nationwide.

tein is a light, crisp sparkling drink that happens to carry 10 grams of complete protein. Each can is made with whey protein isolate, organic agave inulin for 3 grams of fiber, and real fruit juice, at 80 calories or fewer. It contains no artificial sweeteners, stevia or monk fruit.

The brand launches with three flavors:

  • Watermelon Mint: watermelon with a cool hint of mint

  • Lemon Ginger: bright lemon with a ginger kick

  • Cherry Lime: bold cherry with a pop of lime

tein is built for the moments when a protein shake feels like too much: a midmorning break, an afternoon pick-me-up, or something cold after a workout.

From the Hospital Break Room to the Cooler

Reyes developed tein over more than two years, starting with an idea from her long shifts as a nurse. On breaks she wanted something cold and sparkling that felt like a treat, but she also wanted protein, and the two seemed to live in entirely different categories.

"I kept thinking, why can't there be both?" said Reyes, founder and CEO of tein. "Wellness can already feel like a full-time job, and I didn't want getting more protein to be another thing people had to think about. I wanted something you could grab from the fridge, enjoy and feel good about."

The brand is built around a philosophy Reyes calls Be Unpoppable, a reminder to find small moments of enjoyment even on hard days.

"I don't think we need another brand telling us to be happy or positive all the time," Reyes said. "Life can be tough. Be Unpoppable is just a reminder that even when things aren't going our way, we can still find little moments of joy."

Go-to-Market

In South Florida, tein is growing through retail partnerships with Gold Coast Beverage, grassroots sampling, fitness and wellness communities, and local events. Online, consumers can buy a variety 6-pack or a 12-pack, with a discounted subscription option.

Healthcare will remain central to the brand's community strategy. tein plans to build relationships with nurses, healthcare students and other healthcare professionals through sampling, partnerships and community initiatives.

"tein wouldn't exist if I hadn't been a nurse looking for this exact thing," Reyes said. "I love the idea of sharing it with the people who inspired it."

About tein

tein (like protein) is a nurse-founded sparkling protein beverage. Each 12-ounce can combines 10 grams of complete whey protein, 3 grams of fiber and real fruit juice at 80 calories or fewer, with no artificial sweeteners, stevia or monk fruit. tein is available in Watermelon Mint, Lemon Ginger and Cherry Lime at retailers across South Florida and online nationwide.

Media Contact

Camille Reyes, Founder & CEO, tein

Instagram: @drinktein

For More Information:
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