Peet’s Coffee and Q Mixers Continue Dynamic National Partnership with Sparkling Energy Holiday Drinks

Q Mixers, a premium beverage brand unapologetically infatuated with every bubble, is turning up the fizz this holiday season with national partner Peet’s Coffee, the original craft coffee roaster. To fuel this busy season and infuse it with big flavors, Peet’s Coffee today unveils its newest seasonal menu offering: Black Cherry Sparkling Energy, crafted with crisp, high-intensity Q Club Soda.

“At Peet’s, we’ve always believed that great drinks start with great ingredients and a commitment to quality,” said Cara Schlanger, Director of Retail at Peet’s Coffee. “As an original craft coffee roaster, we’re proud of the tradition of craftsmanship that has shaped Peet’s for generations, while continuing to find new ways to bring that same care and curiosity to what’s next. Our partnership with Q Mixers brings that spirit to our Sparkling Energy line, with Black Cherry and 80mg of plant-derived caffeine for that signature Peet’s lift in every sip offering Peetniks a refreshing new way to enjoy the season alongside our classic coffee options.”

This nationwide rollout is the latest evolution in a partnership proving that craft sparkling energy belongs in the daily rotation year-round. Following the momentum of Peet’s Sparkling Watermelon and Strawberry Energy in late spring and crisp Green Apple Energy in the fall, the holiday lineup introduces Peet’s Black Cherry Sparkling Energy. Engineered for anytime refreshment—from an early-morning jumpstart to a late-day reset—the drink pairs juicy, tart black cherry, plant-based caffeine, and Vitamin B with the premium fizz of Q Club Soda. When the details matter, Q matters, and this drink delivers the pristine carbonation and crisp finish that transforms a routine coffee stop into an elevated daily ritual.

For 60 years, Peet’s Coffee has been perfecting its artisan roasts, and Q Mixers has spent two decades perfecting high-carbonation mixers made with real ingredients. Because the mixer makes up the majority of the glass, Q Club Soda was designed as the hero of Peet's Sparkling Energy program, contributing lively texture, crispness, perceived brightness, and refreshment. Combining two intentionally formulated ingredients: carbonation with as many bubbles as champagne and Himalayan salt to enhance flavor without adding sweetness, Q Club Soda is designed to stay fresh to the last sip.

"At Q Mixers, we obsess over the architecture of the pour and have crafted our Club Soda to make every single ingredient it touches crisper, bolder, and more vibrant," said Betsy Frost, CEO of Q Mixers. "Peet’s Sparkling Energy line delivers the exact kind of refreshing, craveable lift people reach for across morning jumpstarts and afternoon recharges alike. Providing the high-intensity effervescence behind this menu proves that when the details matter, Q matters. It’s an exciting chapter in how we elevate your everyday ritual.”

Peet’s Black Cherry Sparkling Energy is available throughout November and December at participating Peet's Coffee coffee bars nationwide. For those looking to bring cafe-inspired craftsmanship home for the holidays, both Peet’s and Q Mixers are available on Amazon and at grocery retailers nationwide.

About Q Mixers

Q MIXERS has been crafting the world's most evocative carbonated experiences since 2006. Born in Brooklyn and obsessed with the science of the sip, Q MIXERS is built on an unwavering commitment to real, high-quality ingredients that don't just accompany a moment, but ignite it. Every bottle and can features a signature "snap" of high-intensity bubbles and high-definition flavor profiles that dance on the palate. Q MIXERS' award-winning portfolio, including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, and Q CRANBERRY POMEGRANATE is found at America's leading bars and restaurants, including Carbone, Restoration Hardware Rooftops, RPM Seafood and Lettuce Entertain You Enterprises, as well as top retailers across the U.S., including Target, Kroger, HEB, Albertsons, Total Wine, Walmart, Whole Foods and Amazon. For more information, visit the Q Mixers website, shop on Amazon and follow on socials at @qmixers.

About Peet’s Coffee

Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's Coffee® pioneered the artisan movement in the U.S. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet's influenced generations of coffee entrepreneurs and connoisseurs. Today, Alfred Peet's legacy lives on in every Peet's cup whether ordered online, selected at a grocery store or served in any one of the more than 465 Peet's Coffee locations in the U.S., China and the Middle East. Peet's Coffee is responsibly sourced, per Enveritas standards. For more information, visit Peet's website. Stay connected to Peet's: @peetscoffee on X, Instagram, and Facebook.