Between the Coachella music festival and the 4/20 holiday, there’s plenty of reasons to party and celebrate this week, and this week’s new beverage launches are doing just that. In this gallery we take a look at new cannabis-infused RTDs, non-alcoholic wine, functional waters and more.
ayrloom
Aptly timed for 4/20, cannabis beverage maker ayrloom has launched a THC-infused lemonade in New York dispensaries. Each 12 oz. can contains a 1:1 ratio of 5 mg of THC and 5 mg of CBD and the drinks retail for $16 per 4-pack. Lemonade joins ayrloom’s existing lineup of Pink Grapefruit, Pineapple Mango and Black Cherry flavors. For more information visit https://ayrloom.com/.
CELSIUS
The latest launch in CELSIUS’ Vibe line is Oasis, a sparkling prickly pear lime flavor containing 200 mg of caffeine per 12 oz. can. The Florida-based energy drink brand celebrated the launch last week with activations at the Coachella music festival. For more information visit https://www.celsius.com/.
Proxies
Non-alcoholic wine alternative brand Proxies has partnered with restaurateurs Johnny Clark and Beverly Kim, the husband and wife duo behind Chicago destination eateries Parachute and Wherewithall, for its new sparkling rosé, Amuse. A portion of the proceeds from sales of Amuse will go to The Abundance Setting, an organization supporting working mothers in the hospitality industry. For more information visit https://drinkproxies.com/.
Clover Sonoma
Family-owned, California dairy producer Clover Sonoma has launched its new Clover the Rainbow Milk with a Splash of Flavor line. These organic, 2% lactose-free milks are available in Chocolate, Vanilla and Strawberry varieties and feature no or low added sugar. The Splash of Flavor offerings will be sold on the West Coast in 1 quart cartons. For more information visit https://cloversonoma.com/.
FUL Foods
Amsterdam-based food tech startup FUL Foods announced this week the launch of FULwater, its first beverage product for the U.S. market. This functional water line is made with spirulina and contains phycocyanin, which has antioxidant, anti-inflammatory, circulatory-boosting, immune-supportive and detoxification properties, the company said. The drinks will retail for $23 per 6-pack and are available nationwide online and in retail in the Los Angeles area, including Erewhon stores. For more information visit https://fulcompany.com/.
CommCan
Cannabis-infused soda brand CommCan has launched SIP Terp Tonic into Massachusetts dispensaries. Available in a single SKU, Pacifier x Apple Juice, the soda aims to highlight and celebrate the flavors of cannabis rather than mask them. Made with nano-emulsified THC, the drinks rolled out this week in time for 4/20. For more information visit https://commcan.com/.
Water Avenue Coffee
Portland, Oregon-based small batch coffee company Water Avenue Coffee has introduced an RTD organic cold brew coffee line, ZigZag. The drinks are available in Original and Nitro varieties in 12 oz. slim cans, as well as 5 gallon kegs. ZigZag can also be purchased in concentrate form for wholesale. For more information visit https://wateravecoffee.com/.
SOM Sleep
Nighttime beverage maker SOM Sleep has released Powder Sticks in Berry and Cherry flavors. These zero sugar drink mixes are made with the same blend of ingredients in SOM’s RTD line, including Melatonin, Magnesium, Vitamin B6, GABA, and L-Theanine. The powders launched this week online direct-to-consumer for $19.99 per 10-pack. For more information visit https://getsom.com/.