• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Krak Boba Induces Matcha Madness With Three New Seasonal Drinks

info_outline PRESS RELEASE posted by Krak Boba

Mar. 27, 2026 at 3:30 pm

X LinkedIn Reddit Facebook Email
Report Press Release
BobaMatchaBeverageBoba TeaSeasonal Drinks
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

ORANGE COUNTY, CA — March 27, 2026 — National boba brand Krak Boba is diving headfirst into spring with the debut of three handcrafted matcha drinks that reflect the vibrant, refreshing flavors of the season. With three twists on the ever-popular matcha latte, the revolutionary boba brand continues to give guests imaginative, flavorful elixirs that are redefining the beverage industry. All made with premium-grade Japanese matcha sourced directly from Japan, Krak Boba isn’t just hopping on the matcha bandwagon; they’re crafting new ways to indulge.

Guests can stop by any Krak Boba location from now until May 31 to try the brand’s new dreamy matcha elixirs:

  • Brown Sugar Matcha: Premium-grade Japanese matcha swirled with Krak Boba’s house-made milk and delicate notes of brown sugar sweetness

  • Double Matcha: Premium-grade Japanese matcha swirled with Krak Boba’s own house-made milk, topped with matcha cream and a matcha dusting. Did we mention matcha?

  • Matcha Einspänner: Premium-grade Japanese matcha swirled with oat milk and luscious Krak Boba sweet cream

“We don’t mess around at Krak Boba when it comes to matcha, which is why our new drinks are made with premium-grade Japanese matcha to deliver the most authentic and energizing experience to our guests,” said Tin Do, CEO and co-founder of Krak Boba. “Whether you’re on a study grind for midterms or meeting your boba bestie for an afternoon treat, our new seasonal drinks bring the energy, renewal and fresh flavors we’ve all been craving!”

Krak Boba’s latest matcha collection is crafted with high-quality matcha sourced directly from Nishio, Japan, a region known for its ideal growing conditions and dedication to producing vibrant, aromatic tea. This launch also reflects Krak Boba’s approach to the competitive beverage industry, with new drinks carefully analyzed before debuting, and each flavor combination tested for uniqueness and freshness. This rigorous process is a core part of the brand’s product development, refining each creation and using premium ingredients to ensure quality, balance and consistency.

With matcha taking over as the latest springtime craze, Krak Boba’s newest creations are perfect for a moment of rejuvenation and invigoration. The Brown Sugar Matcha, Double Matcha and Matcha Einspänner start at $7.25. Guests can find all three drinks at all Krak Boba locations from now until May 31.

To find a Krak Boba location near you or learn more about the menu, visit KrakBoba.com.

###

About Krak Boba

Krak Boba is not just a boba tea brand; it's a revolution in the making. Founded on a relentless pursuit of flavor innovation and a commitment to authenticity, Krak Boba has swiftly emerged as a vibrant force in the dynamic world of boba tea. The brand believes in unearthing the strength within you, celebrating authenticity and defying conventions. Our mission is to craft powerful elixirs that invigorate your senses, infuse you with vitality and empower you to reign supreme in your daily adventures. Because, at Krak Boba, we know that you were born to rule!

With an unwavering commitment to excellence and a boundless spirit of innovation, we invite you to sip, savor and celebrate the extraordinary. Krak Boba is your passport to flavor-filled escapades that awaken your inner ruler. Join us in challenging the norm and embracing the exceptional, one extraordinary sip at a time. To learn more, please visit KrakBoba.com.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Pressed Adds Executive Talent, Death Wishes Lands CMO

Pressed Adds Executive Talent, Death Wishes Lands CMO

Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report

Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available

Contract Brewing Available

View All|Post a Listing

Featured Jobs

Taproom General Manager - Three Taverns Craft Brewery

Taproom General Manager - Three Taverns Craft B...

Brand Representative - Miami, FL - Good Boy Vodka

Brand Representative - Miami, FL - Good Boy Vodka

In-office Sales Rep - Studio TBD

In-office Sales Rep - Studio TBD

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Beverage Sales Rep - American Craft Distributors

Beverage Sales Rep - American Craft Distributors

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

View All Jobs|Post a Job

More News

CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP

CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP

L.A. Libations, Axum Capital Partners Announce Strategic Partnership

L.A. Libations, Axum Capital Partners Announce Strategic Partnership

Lifeway Hits Another Sales Record Amid ‘Temporary’ Margin Pressure In Q2

Lifeway Hits Another Sales Record Amid ‘Temporary’ Margin Pressure In Q2

High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck

High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • In-office Sales Rep - Studio TBD - Studio TBD
  • Brewer - WeldWerks Brewing Co. - WeldWerks Brewing Co.
  • BREWER - 3rd shift - Lakefront Brewery - Lakefront Brewery
  • Brewing Specialist - Overnight - Prost Brewing Co. - Prost Brewing Co.
  • Market Development Manager - Beverage Industry - Resurgence Brewing Company - Resurgence Brewing Company
  • SpikedAde- State Mgr - Louisana - SpikedAde - SpikedAde
  • Seattle Metro Sales Representative - Schilling Cider - Schilling Cider
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Pressed Adds Executive Talent, Death Wishes Lands CMO
  2. Podcast Star Alex Cooper’s Unwell Beverage Venture Is Shutting Down, Per Report
  3. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  4. CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP
  5. L.A. Libations, Axum Capital Partners Announce Strategic Partnership
  6. Lifeway Hits Another Sales Record Amid ‘Temporary’ Margin Pressure In Q2
  7. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  1. good2grow Ranks No. 4774 on the 2026 Inc. 5000 List of the Fastest-Growing Private Companies
  2. Tractor Beverage Company Earns Fifth Consecutive Spot on the Inc. 5000
  3. Bumbu Named the #1 Super-Premium Rum in the World for Second Consecutive Year*
  4. Redemption Whiskey Unveils Single Barrel Bonded Bourbon, the First Release in Its Relaunched Higher Marques Collection
  5. Coaqua Secures Strategic Partnership with DAYBREAKER, A Leading Global Dance and Wellness Movement
  6. OMG Energy Drink is officially hitting the Amazon shelves.
  7. Cincy Light Expands Family with Cincy Splash, Cincinnati's Vodka Soda
  1. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  2. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  3. Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds To Its Book
  4. After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business
  5. UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature
  6. Suntory RTD -196 Sales Soaring Behind Culturally Rooted Activations
  7. Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
  1. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  2. Driving & Sustaining Profitable Taproom Growth with Talea Beer Co-Founder Tara Hankinson at Brewbound Live 2026
  3. Freedom to Focus: Ska Begins 4th Decade Refocused on Beer, Following Ownership Change
  4. Rhinegeist Wades into RTDs with Cincy Splash
  5. High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck
  6. Brewbound Podcast: The Beer Industry’s New Era of Competition
  7. Press Clips: Asahi USA’s New Bottling Line, Monster’s Q2 Bev-Alc Drag and an Iron Hill Update
View All|Submit News

Promoted PR Posts

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

Emerging Energy Drink Brand ECHELON USA Makes Major Retail Move with Nationwide Launch in The Vitamin Shoppe

Emerging Energy Drink Brand ECHELON USA Makes Major Retail Move with Nationwide Launch in The Vitamin Shoppe

Aloha Medicinals Launches FungiFuse Functional Mushroom Ingredient Portfolio

Aloha Medicinals Launches FungiFuse Functional Mushroom Ingredient Portfolio

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

McMann & Tate Cocktail Co. Introduces the New Botanical Bitters Collection

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙