After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Neka Pasquale, the founder of ultra-fresh and plant-centric food and beverage brand Urban Remedy, explained why embracing change and having an open mind, without compromising on values, are keys to the brand’s long-term success. She also touched on the company’s close relationship with Whole Foods, how and why consumer perception of plant-based food has shifted in recent years and why “be it, don’t say it” dictates branding and label design.
Next week, the natural CPG world will converge in Anaheim, California for the biggest annual trade show of the year, Natural Products Expo West. With over 2,000 food and beverage exhibitors and 60,000 attendees expected over the course of the four-day event, there’s a lot to take in, whether you’re there on the ground or following online. But regardless of if you’re a retailer, investor, brand or supplier, the only real ticket you’ll need to get the most out of this year’s show is a BevNET/NOSH Insider membership.
BevNET’s director of community Melissa Traverse joined Taste Radio hosts Ray Latif and Jacqui Brugliera for a new episode in which the trio spoke about a new source for valuable industry info, ways that our team can connect with and highlight Expo West exhibitors and a high-profile CEO’s shocking exit. They also spoke about a hot brand’s big retail win, luscious limited-time offerings and had a frank chat about the Whole30 diet and intermittent fasting.
In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
In January, route-to-market and incubator in the cannabis business Petalfast added SIP Elixirs to its brand portfolio, broadening its reach to include cannabis beverages alongside edible companies like Wana brands and a variety of flower companies. Just last week, it also began to work with Massachusetts-based, veteran led edibles company Freshly Baked.
Paloma Libre is the first offering from Jas, a startup company whose mission is to create alcohol-free no-compromise equivalents to craft cocktails. Their first offering is, as the name suggests, their take on the classic Mexican cocktail.
Texas-based CPG accelerator SKU announced today the first cohort of six food and beverage brands for its upcoming Food & Beverage Accelerator track.
Prior to the investment firm’s second annual Global Health Forum, we spoke with Ross Iverson, Brent Drever and Steve Young of Manna Tree for a trio of conversations about the urgency of making healthy and affordable food available to more people, why entrepreneurs are faced with shifting expectations for profitability and top line growth, their assessment of consumer confidence and spending and what emerging food trends are on their radar.
Founded by Baltimore-based entrepreneur Quentin Vennie and actress/wellness mogul Gwyneth Paltrow, Equitea is a new line of USDA Organic RTD cold-brewed teas that are focused on a mission of prioritizing mental health. The lineup currently includes three varieties: Focus with green tea, Recharge with black tea, and Recover with hibiscus.
In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.
Taste Radio’s hosts discussed the value of attending CPG-centric community events, how Expo West 2023 exhibitors can best advise our editorial teams about their presence at the event, highlighted recent capital raises for two beverage brands and riffed on new and innovative products from two Mexican-inspired food brands and a trio of innovative energy drinks companies, among several others.
Ginger beverage brand Reed's has hired a new CCO to lead sales, Blue Bottle finds a creative director in retail fashion and Boxed Water Is Better announces hiring spree on the back of new partnerships and increased demand.
Indo is a new organic coffee company co-founded by Snoop Dogg, currently offering a single unflavored RTD and with plans to launch whole bean varieties in the future.
