New York, NY — March 27, 2026 — Dora’s Naturals, a leading distributor of premium natural and specialty food and beverage products, today announced the launch of Exhale Beverage Distributors, a wholly owned subsidiary dedicated to the rapidly growing non-alcoholic and functional beverage categories.
Exhale Beverage Distributors will leverage Dora’s Naturals’ extensive infrastructure, relationships, and market reach while operating as a focused, agile platform designed to capitalize on emerging consumer trends. By establishing Exhale as a standalone entity, the company aims to accelerate growth and innovation within high-demand segments such as functional beverages, alcohol alternatives, and wellness-driven drinks.
“Consumer preferences are shifting rapidly toward better-for-you, functional, and non-alcoholic options,” said Cyrus Schwartz, CEO and Founder of Dora’s Naturals. “With Exhale, we’re creating a dedicated platform that combines the scale and expertise of Dora’s with the focus and flexibility needed to win in these fast-growing categories. This allows us to move faster, partner more strategically, and build leading brands in the space.”
As its first brand partnership, Exhale Beverage Distributors will represent New Brew, a leading non-alcoholic functional beverage brand. New Brew produces euphoric seltzers formulated with a blend of kratom leaf, kava, and green tea, offering consumers a unique alternative to traditional alcoholic beverages.
“New Brew represents exactly the kind of innovative, category-defining brand we’re excited to bring to market,” added Schwartz. “It delivers a differentiated experience for consumers seeking relaxation and social enjoyment without alcohol, and we see significant opportunity for growth.”
Justin Wolf, CEO of New Brew, commented, “We at New Brew are very excited for the relationship with Dora’s Naturals and to be the first brand represented by Exhale Beverage Distributors. New York has been a cornerstone market for us since our brand launched, and we are extremely confident that with this new partnership many new consumers around the New York, New Jersey and Philadelphia areas will now have the opportunity to experience New Brew.”
About Dora’s Naturals
Dora’s Naturals is a leading distributor of natural, specialty, and better-for-you food and beverage products, serving retailers and foodservice operators across the United States. With a strong reputation for brand building and market execution, Dora’s Naturals partners with emerging and established brands to drive growth and expand market presence.
About Exhale Beverage Distributors
Exhale Beverage Distributors is a wholly owned subsidiary of Dora’s Naturals focused on non-alcoholic and functional beverages. The company is dedicated to identifying, scaling, and distributing innovative beverage brands that meet the evolving needs of modern consumers.
About New Brew
New Brew is a functional, non-alcoholic beverage brand offering euphoric seltzers powered by a proprietary blend of kratom leaf, kava, and green tea. Designed as an alcohol alternative, New Brew delivers a unique, elevated experience for social and wellness-oriented consumers.
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