Coca-Cola Starts ‘Dinner Table Renaissance’ with Gigi Hadid
The Coca-Cola Company has teamed up with model and Next in Fashion judge Gigi Hadid to start what it has dubbed a dinner table renaissance through its new campaign, “A Recipe For Magic.”
The new campaign, which comes on the heels of Netflix’s Next in Fashion Season 2 debut, celebrates meal occasions with a focus on bringing people together to create “magical moments.” Research cited in the company’s campaign announcement found that 84% of consumers wish they could share a meal more often with loved ones while 67% believe sharing meals reminds them of the importance of connecting with others.
“Cooking and around a dinner table with loved ones has always been important to me, but between filming Next in Fashion, travel, shoots & office days, plus being a mom, it’s hard to find time to actually sit down and connect with friends,” said Hadid in a press release.
She continued, “When I’m home in New York, I make a point to carve out time – even if it’s just one night – to get a group together, to cook, to play a game, to try something new, whatever. That’s when we really connect and catch up on each other’s lives.”
In the 30-second ad spot, Hadid and her friends make homemade pasta together before sitting down to eat and toasting with a bottle of Coca-Cola. According to the company, the “Recipe for Magic” consists of three simple ingredients: a meal, a share moment and a Coke.
“I crave comfort in chaos and there’s nothing better than a good bowl of pasta and a Coke to make me feel grounded and close to the people I love,” said Hadid.
Bubly Inks Deal with Great Wolf Lodge
As part of its Spring Breakout Celebration, Great Wolf Lodge has teamed up with PepsiCo to offer its guests the first-ever bubly sparkling water ice cream floats. The LTO, part of a new “bubly Beach Break” experience, will feature two of the brand’s new flavors: Orange Cream Bubly and Lemon Sorbet Bubly.
“PepsiCo and Great Wolf Lodge are a natural pair, both known for dreaming up creative offerings and delivering unforgettable experiences,” said PepsiCo Global Foodservice VP of Business Development Brian Ripley in a statement. “With a shared passion for bringing people together, bubly Beach Breaks are the first of many memorable moments we’ll create through this newly forged relationship with GWL.”
To kick off the new partnership, PepsiCo is inviting families to share how they are making the most of winter on social media for the chance to escape the cold and score a free night stay at Great Wolf Lodge. Consumers can enter the sweepstakes by including #GWLbublybeach #Sweeptakes in the caption accompanying family photos of snow angels and polar plunges.
“We are constantly seeking new ways to enhance the Great Wolf Lodge experience and provide new opportunities for families to strengthen their pack,” said Great Wolf Lodge CMO Brooke Patterson in a statement. “As we thought about beverage partners, PepsiCo was a clear choice as they are always on the brink of the latest food and beverage innovations.”
In addition to bubly ice cream floats, the resort will also provide guests with other PepsiCo products including Pepsi Zero Sugar, LIFEWTR and Gatorade.
Ocean Spray Unveils New Ad Spot
Farmer-owned agricultural cooperative Ocean Spray has unveiled a new spot for its juice blends as part of its continued master brand power campaign. The overarching campaign was launched last year in an effort to modernize the 92-year-old brand’s image while educating consumers on the company’s diverse product portfolio and the nutritional benefits of cranberries.
The new spot, entitled What’s Your Flavor Power, was created in response to a viral 2021 tweet that said, “I want somebody to see the same possibilities in me that Ocean Spray saw in cranberries.” The tweet has managed to rack up over 120,000 likes and 21,000 retweets.
The 30-second YouTube video showcases the brand’s wide array of flavors, ranging from White Cran-Strawberry to Cran-Tropical to Cran-mango, touting the fact the brand “puts power into everything [it] makes.”
“What is a power flavor? It’s a favorite flavor, for sure. But more than that, it’s the juice that gets you. The flavor that was made for you,” the beverage maker explained in a statement accompanying the ad spot.