As frigid temperatures stick around, this week’s new products gallery features tropical-flavored drinks from Sparkling Ice, Island Oasis and Marquis celebrating sunnier days. Additionally, Pressed collaborates with six black artists to celebrate Black History Month, LEVIA gets into the Valentine’s Day spirit and Just Made unveils a new smoothie line.
Foodservice organic beverage provider Tractor Beverage Company has tapped Asif Khalid as its first COO, a position created “specifically to allow the company to leverage his diverse skills” in the beverage space, according to a press release.
The Coca-Cola Company-owned brand unveiled a new look and upgraded formulation this week as it aims to modernize the line. The updated products, in both original and Zero Sugar varieties, will now feature twice as many electrolytes as Gatorade and will also contain Vitamins B12 and C, the company announced yesterday.
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
Ferron Salniker is joining BevNET as Spirits Editor, guiding our steadily deepening coverage of the spirits and RTD cocktail space. She will be reporting for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Today we welcome a familiar face to our full-time staff. Melissa Traverse, a former BevNET colleague who rejoined the team as the Director of Community to take the lead on engagement with our growing community.
James Beard award-winning chef Stephanie Izard spoke about the origins of her globally inspired consumer brand This Little Goat, how taste and accessibility guide its thoughtful product and marketing strategy, why the company turned to self-manufacturing and how she became more comfortable as the primary spokesperson for her restaurants and brand.
MALK’s recent $9 million round was all about funding more distribution, but the alternative dairy brand’s first task for 2023 is driving awareness via a new commercial, Farmer’s Market. The 30-second ad was filmed at a farmer’s market and features real consumers.
Late last year, CPG brand builder Mercenary acquired StrikePoint CPG Accelerator with the aim of creating a next-gen consumer goods accelerator that can develop, scale and commercial brands across a range of natural and better-for-you categories. Led by new venture partner Joey Murray, the $20 million Mercenary Ventures fund will cut checks from $10,000 to $250,000 to pre-revenue and seed-stage brands – including California-based iced tea maker HALFDAY – over the next three years.
BevNET is thrilled to announce a new partnership with Naturally San Diego, a community of local CPG businesses aiming to make greater San Diego the new nexus of natural products entrepreneurship.
New Zealand's first non-alcoholic spirits brand is preparing for a March launch in the U.S. thanks to a partnership with Sprouts nationwide. Sunwink increases its offerings in Target and instant boba tea maker BobaBam hits the club channel.
As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.
Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.
Dry January may be in full swing, but that hasn’t stopped spirits brands from rolling out new offerings. In this roundup of new whiskey releases, Fercullen Irish Whiskey makes its U.S. debut and Woodford Reserve unveiled this year’s edition of Double Double Oaked Bourbon.
